Tetley, Canada’s tea leader, partnered with Disney’s Alice in Wonderland to launch an exciting new line-up of limited edition package designs. The design needed to capture the whimsical feel of Tim Burton’s new Alice in Wonderland movie, along with the personality of his characters, while clearly communicating the Tetley brand. Shikatani Lacroix created stunning designs that captured Tim Burton’s artistry while maintaining Tetley’s brand equity and other key elements of Tetley’s packaging architecture.