DIP-DIP HOORAY!
Supreme salad dressing brand enters a new market for premium dip delight.
CLIENT
Kraft Heinz
PROJECT
Renée’s Dips
RELATED SERVICE
Package Design
THINK
As a leading contender in refrigerated dressings, Renée’s needed to make a strong visual impact while expanding the brand into produce dips. SLD was tasked with creating a refreshing packaging design for the tubs and lids of four different flavors. As a premium-priced player, Renée’s needed a superior design to match its unbeatable taste.
BLINK
We created a fresh, contemporary design that was aimed to break category conventions and stand out on
the shelf, all while aligning with the Renée’s brand principles and reputation. The designs showcase real
ingredients, quality and taste through natural, wholesome illustrations that help to further convey the fresh
product ingredients the brand is known for. By using simplistic elements and highlighting the product
claims, the designs depict a premium product capturing a craft and local feel.
