Supreme salad dressing brand enters a new market for premium dip delight.
As a leading contender in refrigerated dressings, Renée’s needed to make a strong visual impact while expanding the brand into produce dips. SLD was tasked with creating a refreshing packaging design for the tubs and lids of four different flavors. As a premium-priced player, Renée’s needed a superior design to match its unbeatable taste.
We created a fresh, contemporary design that was aimed to break category conventions and stand out on the shelf, all while aligning with the Renée’s brand principles and reputation. The designs showcase real ingredients, quality and taste through natural, wholesome illustrations that help to further convey the fresh product ingredients the brand is known for. By using simplistic elements and highlighting the product claims, the designs depict a premium product capturing a craft and local feel.