CPG
Standing out on the packaged goods shelf now and in the future.
Making their products stand out on crowded shelves is the goal of every food and beverage packaged goods marketer. With a teeming landscape of more than 45,000 products fighting for consumer attention and long-lasting loyalty, reducing this overwhelming choice can be achieved by establishing strong, distinctive visibility and connecting with customers on a deep, emotional level.
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4 Strategies for Engaging Generation Z with Your Packaging Design
As the digital era progresses, businesses must remain aware of the ever-changing landscape of consumer behavior. Generation Z is a powerful generation that is quickly
CPG Brand Gifts that Drive Direct-To-Consumer Growth
One of the most promising strategies for established CPG brands attempting to grow their direct-to-consumer online business is in giftables. M&Ms started the trend many
Behavioral Tools for Sustainable CPG Choices
Consumer research tells us shoppers want sustainable CPG products and will even pay more for them. However, as many brands know from experience, consumers don’t
Related News
Montellier Launches New SLD Designed Website
Montellier, a premium sparkling water brand sourced from an underground spring in Sainte-Brigitte-de-Laval, Quebec, launched a new website in April, designed by SLD. Featuring intuitive
SLD grows, adding New York to global roster
Powerhouse brand and retail design agency, Shikatani Lacroix Design (SLD), announced today that they have tapped senior brand development leader, Janice Jaworski, as VP/Managing Director
SLD Designs Packaging for Miss Vickie’s Signatures Line
Just in time for summer, Miss Vickie’s has launched a new line of gourmet potato chips that feature packaging designed by Shikatani Lacroix Design (SLD).
Related Speaking Engagements
Embracing Future Transformation
The Association of Professional Futurists (APF) is a global community of futurists whose main focus is to promote the value of Strategic Foresight and Future
Insights for Retailers & CPG Brands in the Post-COVID-19 World
Amidst the COVID-19 pandemic, BXP and VMSD Magazine partnered to host a webinar focused on the current customer landscape and how it might change in
SEGD Branded Environments 2020
Held in partnership with Digital Signage Expo 2020, SEGD Branded Environments is set to take place in Las Vegas for the fourth year in a
Related Awards
SLD Wins 2022 American Inhouse Design Award for Peller Estates Wine Spritzers
SLD is proud to announce that we have won a 2022 American Inhouse Design Award. The award, presented by Graphic Design USA, is in recognition of
SLD Takes Home Four Awards at Grands Prix Du Design
The GRANDS PRIX DU DESIGN Awards are an annual celebration of the “designers and architects who improve our quality of life and the built environment.”
SLD Wins Big at 2021 PAC Canadian Leadership Awards
The 2021 PAC Canadian Leadership Award winners have been announced, and SLD is proud to have been recognized in the Revitalized – Beverage and Limited
