Financial institutions face branding and design challenges just like any other brand. In fact, because their business is literally their customers’ money, they are retailers who must work even harder at earning consumer trust and maintaining long-lasting loyalty. Our aim, as with all our retail brands, is to instill in our financial clients the confidence to develop richer, customer-centric futures for their brands. We achieve this by owning the Blink Factor moment, that galvanizing, emotional lightning strike when a customer chooses your banking institution or puts their money in your financial product.
