A BOLD NEW BRANCH
China Zheshang Bank
CZ Bank’s new branch experience allows it to connect with consumers on an emotional level, instead of competing on size or price. The vibrant building exterior features a bold architectural sign on the corner, making the branch highly visible. Digital signage can be seen from the street through key exterior windows, allowing messaging to be seen by those in the community before they even enter the branch.
The interior features a customer experience that utilizes design, technology and staff sales choreography together in an exceptional, world class branch experience. Innovation is present in elements such as a virtual reality zone where customers can relax in a beautiful park setting or access a virtual concierge. Learning zones and comfortable waiting areas enable self-education on frequently asked questions. Semi-private pods and architectural privacy elements in the cash and non-cash areas allow for the kind of privacy customers need in a bank, while reducing barriers to support human-to-human interactions. The bank also features a VIP banking and wealth management area with premium finishes that reflect the level of service these high-value customers expect. Three flagship prototypes were opened in Chengdu, Hangzhou and Beijing in 2016, with the entire network of 150 branches now being revitalized through the new branch program.
SLD managed the execution stage of the clinic design refreshes, overseeing a wide range of applications of the various elements to over 45 clinics and counting. The result is a united brand with a confident, warm visual personality, building on the spirit of the community clinics that make up docbraces.