WHITE PAPERS

Our white papers help brand and marketing professionals advance their knowledge and learning in all core marketer competencies. Discussing the latest trends, highlighting issues, and helping solve problems, our white papers help you make educated business decisions. We investigate ground-breaking ideas and approaches in the industry to provide our readers with in-depth, relevant content, progressive ideas, and actionable insights that are applicable to your specific projects.

Latest White Papers

Measuring what matters

How do you measure experience? This is the question SLD’s recent study aims to answer. Justifying the business case for transformation through return-on-investment metrics has

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