WHITE PAPERS
Our white papers help brand and marketing professionals advance their knowledge and learning in all core marketer competencies. Discussing the latest trends, highlighting issues, and helping solve problems, our white papers help you make educated business decisions. We investigate ground-breaking ideas and approaches in the industry to provide our readers with in-depth, relevant content, progressive ideas, and actionable insights that are applicable to your specific projects.
Latest White Papers
The Future of Sustainable Packaging
Understanding the sustainable packaging context Brands, retailers, and consumers increasingly want to reduce their use of unsustainable products and packaging. However, visiting a supermarket anywhere
Measuring what matters
How do you measure experience? This is the question SLD’s recent study aims to answer. Justifying the business case for transformation through return-on-investment metrics has
Humanizing the Health and Wellness Clinic
What does the healthcare clinic of the future look like? In our latest design exploration, we explore how healthcare providers can leverage branding and design
SLD’s 2022 Trends Report
Welcome to SLD’s second annual trends report! Last year, we were in the midst of a global pandemic that called into question what the future
Physi-Digital: Humanizing Digital Transformation for Retail
Transformation is messy and carries a high degree of failure, with more than 84 percent of digital transformations failing and more than 9 billion dollars
Physi-Digital: Humanizing Digital Transformation for Healthcare
Transformation is challenging and comes with many risks. Every year more than 9 billion dollars go to waste as transformation initiatives fail to deliver on
Physi-Digital: Humanizing Your Bank’s Digital Transformation
Transformation is messy and carries a high degree of failure, with more than 84 percent of digital transformations failing and more than 9 billion dollars
E-Commerce for CPG: Key Consumers & Emerging Behaviors
Already trending before COVID-19, online shopping for groceries and other consumer packaged goods has skyrocketed during the pandemic. As CPG brands look ahead, many are
DeepReal: Strategies for Retailers in the Age of Misinformation
Many of the attitudes and behaviours that have driven decision making for retail brands have been called into question by the pandemic, but there are
DeepReal: Strategies for CPG Brands in the Age of Misinformation
Many of the attitudes and behaviours that have driven decision making for retail brands have been called into question by the pandemic, but there are
DeepReal: Strategies for Banks in the Age of Misinformation
Many of the attitudes and behaviours that have driven decision making for retail brands have been called into question by the pandemic, but there are
The Future Of The Mall – A Design Exploration
Even before COVID-19, the shopping mall was under siege. As more consumers turned to online shopping and local, independent bricks and mortar retailers, it was
