WHITE PAPERS
Our white papers help brand and marketing professionals advance their knowledge and learning in all core marketer competencies. Discussing the latest trends, highlighting issues, and helping solve problems, our white papers help you make educated business decisions. We investigate ground-breaking ideas and approaches in the industry to provide our readers with in-depth, relevant content, progressive ideas, and actionable insights that are applicable to your specific projects.
Latest White Papers
Physi-Digital: Humanizing Your Bank’s Digital Transformation
Transformation is messy and carries a high degree of failure, with more than 84 percent of digital transformations failing and more than 9 billion dollars
E-Commerce for CPG: Key Consumers & Emerging Behaviors
Already trending before COVID-19, online shopping for groceries and other consumer packaged goods has skyrocketed during the pandemic. As CPG brands look ahead, many are
DeepReal: Strategies for Retailers in the Age of Misinformation
Many of the attitudes and behaviours that have driven decision making for retail brands have been called into question by the pandemic, but there are
DeepReal: Strategies for CPG Brands in the Age of Misinformation
Many of the attitudes and behaviours that have driven decision making for retail brands have been called into question by the pandemic, but there are
DeepReal: Strategies for Banks in the Age of Misinformation
Many of the attitudes and behaviours that have driven decision making for retail brands have been called into question by the pandemic, but there are
The Future Of The Mall – A Design Exploration
Even before COVID-19, the shopping mall was under siege. As more consumers turned to online shopping and local, independent bricks and mortar retailers, it was
The Guide to Humanizing Your Brand’s Digital Experience
While COVID-19 has accelerated the move towards digital technology and platforms that allow people to connect, work, shop, learn and play online, these digital experiences
2021 Trends and Implications for Retail Brands
If 2020 taught us anything, it is that predictions and best laid plans don’t always come to fruition. While many brands learned this the hard
Using Strategic Foresight to Understand the Future of Large Gatherings
Any business that relies on bringing people together has been forced to pivot quickly in 2020. In some cases, innovation and resilience has shone through.
The Two Customer Personas of COVID-19
COVID-19 has significantly impacted almost all major industries, including foodservice, banking, retail and CPG by slowing down some aspects of day to day operations while
COVID-19: Retail’s New Reality
The retail industry is one that has been significantly impacted by technology with the growth of online-only retail platforms, the rising cost of labor and
COVID-19: CPG’s New Reality
The past few months have been a whirlwind of ups and downs for CPG brands as the COVID-19 crisis presents new challenges and opportunities. From
