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Our blog posts cover leading issues and trends affecting the marketplace, and offer new ideas and insights on where the market is heading before it becomes mainstream news. Our knowledgeable advice and actionable insights can be directly applied to issues affecting your specific projects.
Lastest Blogs
The Benefits of Rebranding Your Non-profit Organization or Charity
Rebranding a non-profit organization or charity offers a strategic opportunity to realign the visual identity with its core vision and mission. Through a thoughtful system
How Legacy Brands Can Become Relevant Again
Widely popular brands can become yesterday’s news for a variety of reasons. Trends change, and new brands disrupt old ones. Established perceptions that once drove
5 Great Examples of Bank Branch Design
Bank branches are often perceived as transactional spaces, lacking in human touch. However, when thoughtfully designed, they possess the power to attract foot traffic and
5 Great Examples Of Telecom Retail Design From Around The World
The world of telecommunications has evolved at a rapid pace, especially within the last decade. With the recent introduction of 5G networks, telecom retailers have
The Future of Loyalty Programs
Loyalty programs have long been a key part of many companies’ retention strategies. Most revolve around a similar idea: spend money with the company and
The Importance of Details in Packaging: 3 Examples of Thoughtful Packaging Design
Grocery shopping is a habitual task of navigating aisles, filling carts, and checking out products. Amid this routine, brands have a unique opportunity to engage
How Packaging Claims Can Gain Consumer Trust and Why
When customers are shopping for groceries, they make decisions quickly about what to buy. Most of the items they select will be regular, habitual choices.
The Future of Shrinkflation for CPG Brands
During 2023, a strategy that CPG brands have been using for a long time made headlines, and some customers were concerned about it. You guessed
How will AI be Regulated? What Brands Need to Know
Lawmakers around the world are scrambling to regulate advanced artificial intelligence (AI) technologies. The European Union (EU) recently passed the Artificial Intelligence Act, while President
The Best and Worst Brand Stories of 2023
It’s always fun to wrap up a year with a retrospective on the most interesting brand stories. However, 2023 was not exactly a fun year.
Think Ahead for 2024: What Brands Need to Know
2023 has witnessed many changes in brand transformation, from the controversial rebranding of Twitter to X, Nokia’s futuristic wordmark, and PepsiCo’s new logo and identity.
The Future of Seamless Banking and Financial Advice: EU/UK vs. North America
Shikatani Lacroix Design (SLD) was invited to speak at the ebankIT Summit in Portugal on the future of seamless advice and its impact on customer