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Our blog posts cover leading issues and trends affecting the marketplace, and offer new ideas and insights on where the market is heading before it becomes mainstream news. Our knowledgeable advice and actionable insights can be directly applied to issues affecting your specific projects.
Lastest Blogs
Value-based Grocery Shopping: The Opportunities for CPG Brands
In today’s challenging economic landscape with high inflation, many consumers are becoming increasingly budget-conscious with grocery shopping. As a result, discount and value-based retailers have
Inclusivity in Retail: What Brands Are Doing Well?
The terms “inclusion” and “inclusivity” have become a topic of growing importance in the retail world. With recent controversies stirred up by big brands such
Indie Brand Launch Kit: How to Set Your Brand Up for Success
Starting a business is like building a house – there are some fundamentals you must get right to ensure it stays standing and provides a
The Power of Concept Stores with Little or No Inventory
Concept stores are an innovative departure from conventional brick-and-mortar stores, offering carefully curated, immersive encounters with a brand. Investing in a store that features minimal
Building Brand Trust in an Age of Deep Fakes, Bot Factories & Angry AI
In 2021 we launched a consumer study series to understand how misinformation impacted consumers. We discovered that despite an emerging skepticism, there was a high
Breaking Category Norms: 6 Brands That Went Against The Flow
In the world of brand strategy, there are norms in each category that are considered to be the wisdom of the day. These rules are
Theft versus Experience: A Behavioral Approach to Self-Checkouts
Self-checkouts should be working better than they do. Although consumers are warming up to them, theft related to a cashier-less experience is so extreme that
What Can CPG Brands Learn From Packaging Design In Asia?
In Canada, an ethnically and culturally diverse country, it’s not hard to find CPG products imported from Asia. What can CPG brands in North America
How can AI shape customer experience design?
Artificial intelligence (AI) has become a transformative force in various industries, and its impact on customer experience (CX) design is undeniable. AI starts to affect
Revolutionizing the Customer Journey: Lessons from Tesla for Retailers in Creating a Seamless Experience
While Tesla is a contentious company in the automobile industry, there is no doubt that the Tesla brand has become one of the fastest-growing automobile
Leveraging Extended Reality (XR) in Retail Spaces
In the age of technology, industries are rapidly changing to incorporate new and exciting technological developments. Retail is no exception, with the introduction of many
Revealing Untapped Potential: How CPG Brands Can Thrive in the Baby Boomer Market
Accurately predicting the future of retail environments, customers, and trends can be difficult for any brand. With so many businesses focusing on how to better
