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Our blog posts cover leading issues and trends affecting the marketplace, and offer new ideas and insights on where the market is heading before it becomes mainstream news. Our knowledgeable advice and actionable insights can be directly applied to issues affecting your specific projects.
Lastest Blogs
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Creating an Inclusive Environment that Appeals to Gen Z
Inclusion has become part of the vocabulary of almost every retailer. While some have introduced inclusive aspects into their retail designs, many still have not
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Unlocking Consumer Insights: Best Practices and Tips for Effective Design Concept Research
Before launching a new package, store design, logo, or brand design, it’s important to gain consumer insights and feedback. It’s never been easier to research
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Key Takeaways from the WBR Future Branches Conference: Strategies for Branch Evolution and Customer Engagement
The WBR Future Branches Conference in Boston on June 24-25 brought together banking industry leaders to discuss innovative strategies for branch evolution, customer engagement, and
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Why Prioritizing Physical Accessibility In Retail Will Create Brand Loyalty
Creating accessible environments is crucial. Retailers invest billions of dollars annually to optimize their retail spaces for customer appeal. However, many do not prioritize inclusive
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The Power of Puzzle-Solving and Lotteries for CPG Brands
In an age of information overload, consumer attention is more divided than ever. CPG brands are constantly searching for new strategies to not only capture
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How Supermarket Brands Can Make Grocery Shopping Fun
Grocery retailers fared better than most through the past five years: despite the pandemic, supply chain disruptions, global conflicts, and inflation, supermarkets are thriving. People
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Six Things That Banks Should Avoid During Customer Experience Transformation
For banks, Customer Experience (CX) transformation is full of challenges and opportunities. As markets evolve, new regulations are introduced, and financial behaviors shift, businesses must
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Is Retail Banking Ready For AI-Driven Advice?
Since the launch of ChatGPT in late 2022, generative AI has been a popular topic of conversation. Microsoft’s Copilot, Google’s Gemini, and Claude followed, as
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Retail Design: The Power of Exterior (Re)branding
For retail design, creating great customer experiences isn’t just about the store’s interior. How it looks from the outside is equally important. The way your
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The Benefits of Rebranding Your Non-profit Organization or Charity
Rebranding a non-profit organization or charity offers a strategic opportunity to realign the visual identity with its core vision and mission. Through a thoughtful system
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How Legacy Brands Can Become Relevant Again
Widely popular brands can become yesterday’s news for a variety of reasons. Trends change, and new brands disrupt old ones. Established perceptions that once drove
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5 Great Examples of Bank Branch Design
Bank branches are often perceived as transactional spaces, lacking in human touch. However, when thoughtfully designed, they possess the power to attract foot traffic and