Lastest Blogs
The “Better For You” Revolution: How CPG Brands Are Winning Hearts Through Emotional Repositioning
The Better-for-You (BFY) movement isn’t just a trend, it’s a complete shift in how people eat, shop, and think. Today’s consumers want it all: health, transparency, and convenience, without
Perfect Is Boring: What Big Brands Can Learn from the Rise of the Anti-Brand
In recent years, branding has been all about polished storytelling, aspirational lifestyles, and curated perfection. But somewhere between the perfectly aligned flat lays and hyper-curated copy, something got lost:
How to Successfully Offer Health Services at Retail Pharmacies
Healthcare systems around the world are struggling to meet the needs of patients. Governments hope pharmacies can fill the gap by allowing them to offer a wider range of
A Quick Guide on How to Use Shape and Color Choices to Influence Buying Decisions
Color and shape not only catch the eye, but they also guide our perception and emotions. Together, these elements transform a logo into an icon, a package into a
The Role of Social Commerce in CPG: Designing for the Scroll, Click, and Buy Journey
A new aisle for CPG brands has fragmented the path to purchase. As the line between social media and e-commerce gradually blurs, platforms like TikTok and Instagram aren’t just
How Can Design Help Retailers Reduce Theft?
Concerns about theft in retail have been mounting since the pandemic. What’s behind the shifting dynamics of shrink and how can brands address it? Design is only one element
How To Turn Around Poor Customer Service In Retail
The Decline of Customer Service According to Forrester’s CI Index, customer service is the worst it’s been since they first started collecting data in 2016. Other reports from Cavell,
Unexpected Collaborations
Unexpected collaborations break conventions often combining seemingly unrelated brands or industries. The purpose is to create hype, expand audiences, and enhance brand value by delivering something fresh and surprising.
Exploring Open Banking Branch Experience Opportunities
The State of Open Banking As we enter the next decade, Open Banking will accelerate from the regulatory to the implementation stages in North America. Look no further than
Package Design In 2025 – What’s Hot and What’s Not
In 2024 brands continued to push for personalization, sustainable materials, and big shelf impact with their package design. What trends can we expect in 2025 and what will lose
The Best New Retail Stores of 2024
2024 was somewhat subdued when it came to new store openings, likely a result of economic uncertainty. However, many notable retail experiences launched around the globe, ranging from high-end
Think Ahead for 2025: What Undercurrents Beyond Trends Brands Need to Know
“Predicting the future” is not as daunting as it might sound. If you’re paying attention, the future is already here. For the past ten years, we’ve shared potential future
