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Our blog posts cover leading issues and trends affecting the marketplace, and offer new ideas and insights on where the market is heading before it becomes mainstream news. Our knowledgeable advice and actionable insights can be directly applied to issues affecting your specific projects.
Lastest Blogs
The Importance of Printing in Design: A Guide to Print Production
Printing has never been more important in the design world than it is today. As packaging and marketing become more colorful and complex, it is
The Three Emerging States of Digital Transformation
Digital, of all types, transformed how we live, work and shop. The next phase of the digital transformation will witness a shift from the omnichannel
The Importance of Nutritional Labeling in a Health-Conscious World
In today’s world, people are much more conscious of their food choices. According to our survey of 12,000 Canadians and 59,000 Americans, 58% of Canadians
Customer Segmentation Strategies: Emerging Trends and Best Practices
The future of customer segmentation is rapidly changing, introducing new trends and best practices that businesses have to adapt to. Effective customer segmentation is critical
Attracting Gen Z to the Retail Industry: The Changing Needs of Younger Talent
Labor shortages have hit the retail industry hard. COVID may have been the catalyst for many to leave the industry, but the conditions for this
Reducing Inflation Anxiety in Retail: Strategies for Creating a Positive Shopping Experience
In many households across the world, inflation has become a source of concern. This includes Canada, where inflation reached 8.1% in the first six months
Future-Proof Your Company: Top Metrics to Measure for Resilience and Innovation
Planning for future disruptions is critical to remain competitive. Predicting change far into the future is becoming more challenging. According to our recent study on
4 Reasons Why Your Company Needs an Employee Rewards Program
Companies are increasingly using rewards programs to motivate and retain employees and customers. Industries can benefit from an employee rewards program, which combines elements various
4 Strategies for Engaging Generation Z with Your Packaging Design
As the digital era progresses, businesses must remain aware of the ever-changing landscape of consumer behavior. Generation Z is a powerful generation that is quickly
How to Reduce Customer Attrition in Banking: Insights and Strategies
How To Overcome Customer Attrition? From NPS scores to customer account depth and new customer acquisition, financial institutions track a plethora of metrics to gauge
Brand Implementation: What it is, Why it’s Important, and How to Succeed
Successful brands understand their true value is not a product or service, but the consistent delivery of an idea that resonates with their consumer. Nike
No More Plastic Bags: What’s Next For Sustainable Packaging?
The growing public demand to reduce wasteful packaging materials that harm the environment is forcing businesses to look elsewhere. Consumer packaged goods (CPG) companies are
