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Our blog posts cover leading issues and trends affecting the marketplace, and offer new ideas and insights on where the market is heading before it becomes mainstream news. Our knowledgeable advice and actionable insights can be directly applied to issues affecting your specific projects.
Lastest Blogs
How Beauty Brands Can Personalize the Customer Experience
Personalization in the beauty category is well known to be on the rise. Star brands like Atolla are topping industry innovation lists and everyone is
5 Pitfalls Banks Must Avoid When Launching a Micro-Branch
The need for banks to drive greater efficiencies and reduce the cost of delivering financial products and services has resulted in the introduction of various
How Wellness Brands Can Best Leverage E-Commerce
The pandemic accelerated e-commerce and there is no turning back. Various sources suggest that in a few short months we have leapt as much as
How CPG Brands Can Succeed With Direct-to-Consumer Platforms
CPG brands are trying their hand at direct-to-consumer e-commerce with mixed success. In our 2021 E-Commerce for CPG Brands consumer study, one of the takeaways
Exploring the Future of Wellness Brand Experiences
From fitness and nutrition to sleep and mindfulness, wellness means something different to everyone, and COVID-19 has led a lot of people to place a
The Ben & Jerry’s Boycott – On Brand or a Major Misstep?
This blog is not taking a pro-Israel or pro-Palestine perspective – we are exploring the Ben & Jerry’s boycott from a brand strategy perspective. On
Retail and Video Games – Exploring What’s Possible
If video games weren’t hot already, the pandemic sent gaming through the roof as more kids and even adults searched for something fun to do
Inclusive Brand Marketing 101
Inclusive brand marketing has become a hot topic, and for good reason. By 2036, the number of Canadians who are foreign-born will about 1 in
Why the Health and Wellness Industries are Primed for Disruption
The winds of change have been blowing for a while now in the healthcare industry. Often ignored when it comes to topics on customer experience,
What Facebook’s Threat Report Means for Brands
As we hit the halfway point of 2021, one trend that we have been particularly interested in at SLD is the continued rise of fake
DeepReal Part 2: The Blurring Line Between Fact and Fiction
The inability to tell fact from fiction is being driven by a number of factors and is challenging the way that consumers perceive and engage
DeepReal Part 1: Gaining Trust in a Post-Truth World
The inability to tell fact from fiction is being driven by a number of factors and is challenging the way that consumers perceive and engage
