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Shikatani Lacroix Design provides restaurant owners in the fast food, fast casual and casual dining sectors with complete solutions to the unique branding and design challenges as they pertain to developing brand loyalty, driving differentiation, increasing frequency of visits, and we have delivered on some of the most complex brand initiatives for Boston Pizza, Cineplex Entertainment, International Dairy Queen, and Yum! Brands to name just a few.

We work in just about every branding discipline, and whether the project focuses on shifting brand perceptions, cohesive brand implementation, or consistent brand messaging at the core customer touchpoints (retail, corporate or digital), everything we do is geared to owning the “at-purchase” moment, that split second when an individual decides which restaurant to visit.

Our strategic design work has delivered clients with creative, original, and strategic (therefore lasting) design and branding, and our ThinkBlink™ process is founded on a collaborative and inclusive client engagement principle, and it adapts to meet the criteria of even the most complex projects and drives to unite organizations under their core values, turning restaurants and food service offerings into brand powerhouses.

U.S. restaurant industry:

billion dollars in sales


million restaurant locations

U.S. restaurant industry workforce:


million employees


overall U.S. workforce


million new jobs by 2026

Some of our related work

Teriyaki Experience

Shikatani Lacroix was retained by Innovative Food Brands to create a new cu...

Federated Co-operatives Limited

Shikatani Lacroix was retained by Federated Co-operatives Limited to develo...

Boston Pizza

Shikatani Lacroix was commissioned to design an immersive restaurant bar ex...

Calgary Co-op
Calgary Co-op

Shikatani Lacroix’s  “outstanding” new store design for Calgary Co-o...

M&M Food Market

Shikatani Lacroix helps lead the reinvention of M&M Meat Shops brand to...

M&M Food Market Website

The new M&M Food Market website allows customers to buy products, and s...

View More Work

Some of our recent thoughts

Checklist for an Effective RFP
Blog January 07, 2019

An RFP, or Request for Proposal, is an official document that notifies pote...

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How to Run a Better Brainstorming Session
Blog November 20, 2018

Brainstorming is a common technique used by many organizations to create ne...

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Cult Brands and How to Build One
Whitepaper November 14, 2018

The term “cult brand” describes any brand that sparks obsessive, fanati...

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Five Important Factors in Achieving Brand Authenticity
Blog August 29, 2018

The importance of brand authenticity came to the forefront more than ten ye...

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Why Design Is Not Cheap
Blog August 21, 2018

The foodservice industry is highly saturated with new concepts being launch...

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Using Retail Design to Bring Your Brand to…
Blog July 31, 2018

Does the design of your store or restaurant reflect your brand's personalit...

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View Our Thoughts

Recent news

Shikatani Lacroix Celebrates Release of Desire by Design
Press September 21, 2018

On Thursday, September 20, Shikatani Lacroix hosted a book launch in celebr...

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Millennials and their Value to Restaurateurs
Press April 27, 2018

In a recent article by Foodservice and Hospitality Magazine, the publicatio...

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Shikatani Lacroix Expands North American Team
Press January 02, 2018

TORONTO - Branding and design agency Shikatani Lacroix is expanding its tea...

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New Research Validates VR and Neuroscience as Effective…
Press May 23, 2017

Immersive design agency Shikatani Lacroix Design (SLD) and Chinese strategi...

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Shikatani Lacroix Refreshes Tostitos Packaging with Fun Shapes…
Press May 18, 2017

PepsiCo Foods conducted research with the use of eye-tracking to establish ...

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The future of shopping: Less friction, more transactions
Press May 11, 2017

This article appears in the May 2017 issue of strategy. Shikatani Lacro...

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Related News

Related speaking engagements

Desire by Design Book Launch
Toronto September 20, 2018

In celebration of the release of Jean-Pierre Lacroix's new book Desire by...

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2020: Growth in a Frictionless World
Toronto October 30, 2018

Jean Pierre Lacroix, in partnership with PAC is hosting a workshop: Desire...

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DSE Digital Signage Expo 2018
Las Vegas March 28, 2018

Deliver A More Meaningful Dining Experience Customers will Love Foodservic...

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Executive Breakfast Summit
Toronto April 10, 2018

The Changing Physical and Digital Consumer Landscape - and What it Means fo...

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Digital Signage Solutions Pavilion
Toronto September 14, 2017

Marcos Terenzio, Director of Digital Experience at Shikatani Lacroix, will ...

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Advanced Design & Manufacturing Toronto
Toronto May 16, 2017

Speeding Up Speed to Market through Augmented and Virtual Reality What: Pa...

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View More Speaking Engagements

Related awards

SLD Wins PepsiCo Marketing Award for Best...

In the presence of the most prestigious awards in hockey, Shikatani Lacroix...

Shikatani Lacroix Wins Gold APEX Award

Shikatani Lacroix has won a Gold APEX Award at the Digital Signage Expo (...

Calgary Co-op
Retail Design Institute Celebrates...

Shikatani Lacroix’s design and implementation of Calgary Co-op is being i...

Shikatani Lacroix Wins Progress...

Shikatani Lacroix has won Progress Sitefinity’s Website of the Year Award...

Shikatani Lacroix Wins ICSC Canadian...

Branding and design agency Shikatani Lacroix won a Silver Retail Store Desi...