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Teriyaki Experience

https://www.sld.com/our-work/teriyaki-experience/

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A Fresh Face

The fast casual category is highly competitive and staying on top means upping your game. Teriyaki Experience wanted to do just that – to create an impactful, fun, fresh design for their 110 locations that would break through the food court clutter and capture the attention of hungry customers.

CLIENT

Innovative Food Brands

PROJECT

Teriyaki Experience

RELATED SERVICE

Environmental Design

Experience Design

Our design needed to be modular and to promise a high return on investment to encourage franchisees to participate. It also needed to create a more unique and recognizable brand across the network, utilizing elements such as digital menu boards, in-store signage and alternative seating. Ultimately, it needed to increase restaurant visits by appealing to new customers through a more modern, united experience.

CONCEPT

computer generated images of the restaurant

Our new design for Teriyaki Experience moves away from a traditional Japanese look, instead focusing on bright colors, natural finishes, engaging graphics and modern design elements. Both the in-line and stand-alone designs highlight the theatre around meal preparation, and the updated signage and displays ensure that customers have a better understanding of how and what to order.

The design concept and its modular components allow Teriyaki Experience to establish more consistency throughout their locations. Elements such as a stylized daruma face on the wall and the use of red and turquoise color accents are an easy and cost-effective way for franchisees to update their restaurants while staying on brand.

images of the Teriyaki Experience restaurant