A Fresh Face
Innovative Food Brands
Teriyaki Experience Store Design
Our design needed to be modular and to promise a high return on investment to encourage franchisees to participate. It also needed to create a more unique and recognizable brand across the network, utilizing elements such as digital menu boards, in-store signage and alternative seating. Ultimately, it needed to increase restaurant visits by appealing to new customers through a more modern, united experience.
Our new design for Teriyaki Experience moves away from a traditional Japanese look, instead focusing on bright colors, natural finishes, engaging graphics and modern design elements. Both the in-line and stand-alone designs highlight the theatre around meal preparation, and the updated signage and displays ensure that customers have a better understanding of how and what to order.
The design concept and its modular components allow Teriyaki Experience to establish more consistency throughout their locations. Elements such as a stylized daruma face on the wall and the use of red and turquoise color accents are an easy and cost-effective way for franchisees to update their restaurants while staying on brand.