The Source becomes an immersive experience for the hottest tech.

The Source
The Source Retail Transformation

Brand Strategy
Environmental Design


The Source, formerly known as Radio Shack, was having a difficult time engaging customers. In a limited space with few store staff, the challenge was creating an experience where consumers could try out their favorite electronic gadgets. SLD was hired to examine The Source’s customer experience and determine how to re-establish its reputation as the go-to place for the latest electronics.


The store became more focused on immersion, with interactive devices placed in every corner to increase customer excitement. Mobile phones, internet, TV services, and The Source-specific promotions can all be found on digital displays to raise awareness. Tablets and screens are used alongside products to show customers their benefits, and tablet-based checkouts are available for more purchasing options. Dedicated focal points highlight hero products, such as headphones or the latest mobile device. The new design provides an improved customer experience, allowing shoppers to engage with the latest and greatest in technology.