DOUBLE-DOUBLE THE EXPERIENCE
Tim Horton’s wanted to revitalize their urban locations, improving the customer experience while fitting into a modernized urban landscape.
Urban Store Format Design
Tim Horton’s is one of the most iconic coffee shops across Canada, idolized by millions as a premier Canadian brand. Tim Horton’s wanted to expand their chains to different settings, including the bustling streets of urban centers dominated by specialty coffee shops.
We proposed an innovative “Home Away from Home” concept – a place for the busy people of downtown life to recharge after a day at the office with their favourite cup of coffee. Differing spaces allow for customers to find a spot that matches their purpose – harder seating at the front for a quick meal or more comfortable seating closer to the back for socializing. The design was implemented in several locations across Toronto by the end of 2014.