Tetley wanted Tetley Live Teas to emphasize individual expression and personality. To sell the product in the mainstream market, connecting the teas to a larger sense of well-being and emotion was critical. To demonstrate character and feeling, the three Live tea flavors were designed with differentiated patterns, colors, and modern typography.
The new teas stand out on the shelf and speak to customers who are passionate about wellness and flavor. The new design hit grocery store shelves in late 2022 and has already made an impact in the herbal tea category.