Grafton Apparel Ltd.
Tip Top Store Experience
Visual Identity Design
Tip Top wanted to appeal to a younger demographic – but without alienating their existing customers. SLD focused on the insight that a well-fitting suit (that doesn’t break the bank) supports a sense of confidence – whether for a job interview, graduation or big presentation, knowing you look sharp is a universal confidence booster. Leveraging these insights, consumer and market research, and Tip Top’s ability to tailor clothes in store for a perfect fit, a compelling brand position and manifesto was created to guide the design direction.
“The reason we went with Shikatani Lacroix Design is that their vision goes beyond just the design build-out of the store. They brought to us a concept that integrates all aspects of the store experience, from the build-out, design, digital signage and the customer journey. The store has been performing phenomenally.”
President and CEO, Grafton Apparel
Eye-catching digital walls create a connection with customers from outside the store and throughout their visit. Editorial product imagery and branded messages deliver on the Blink Factor and personify the new, confident Tip Top brand.