Insights
This section integrates content from our former thought leadership site Design Lounge to provide marketing professionals with a one-stop shop for industry news, applicable case study examples, and insightful thought leadership, including in-depth proprietary research and Outdoor Advertising as well.
Interviewing the top minds in the industry today, we also produce original podcasts discussing brand strategies, market trends and business concerns that address issues currently affecting your organization. Our insights equip brand marketers with the tools for success and provide a platform for discussion. Cruise our pages and don’t hesitate to contact us with any questions or requests.
Latest Insights
The Emotional Gap in AI Content Creation
AI’s role in content and commercial production has steadily expanded over the last decade. Brands of all sizes are now experimenting with AI tools such
Teclos are Measuring the Wrong Things: Why Return on Experience Matter More Than Ever
For most telecom leaders, the dashboard still focuses on churn, ARPU, cost-to-serve, call resolution, and network performance. These measures matter, but they do not show
Loyalty & Rewards Forum 2026
Canadian consumers are officially facing reward fatigue. While the average Canadian signs up for 13 different loyalty programs, they actively use fewer than five, and
Navigating the New “Local”: Nationalism in a Global Community
In our 2026 SLD Trends Report, we identify how nationalism is influencing the way people trust and choose brands. Shoppers are looking closer to home
Transformation Readiness Self-Assessment Tool
IS YOUR BRAND READY FOR THE FUTURE? The Transformation Readiness Tool is built to measure how well your business can adapt to a changing market.
Foodservice Brands & Emotional Connection Study
FOODSERVICE BRANDS & EMOTIONAL CONNECTION STUDY In the Foodservice industry, loyalty can be won or lost in a heartbeat, and being recognizable isn’t enough to