Insights
This section integrates content from our former thought leadership site Design Lounge to provide marketing professionals with a one-stop shop for industry news, applicable case study examples, and insightful thought leadership, including in-depth proprietary research and Outdoor Advertising as well.
Interviewing the top minds in the industry today, we also produce original podcasts discussing brand strategies, market trends and business concerns that address issues currently affecting your organization. Our insights equip brand marketers with the tools for success and provide a platform for discussion. Cruise our pages and don’t hesitate to contact us with any questions or requests.
Latest Insights


Clover Leaf Salmon
/wp-content/uploads/2026/07/28417-AR-xFINAL_CLOVER-LEAF-SALMON-CASE-STUDY_HEADER-VIDEO.mp4 HOOKED ON FLAVOR High-contrast packaging design that grabs attention in the crowded canned food aisle using colour and texture to communicate a more premium


SLD Wins Shop Association Award for WSS Retail Transformation
Shikatani Lacroix Design (SLD) has been awarded Silver at this year’s Shop! Design Awards for our work with WSS (Warehouse Shoe Store). Often referred to


SLD Wins GDUSA Award for Cuisine Adventures Packaging Redesign
We are thrilled to announce that Shikatani Lacroix Design (SLD) has been honored with a Graphic Design USA (GDUSA) American Package Design Award for our


RCCSTORE2026
At this year’s RCCSTORE2026 conference, Jean-Pierre Lacroix and Debbie Lai, VP Marketing at Staples, explore how retailers can build brands that connect instantly and authentically


Sustainability or AI Won’t Drive the Next Packaging Revolution. It Will Be Driven by Prescription Drugs
Over nearly four decades, our firm has stayed ahead of evolving consumer behavior. Our latest 2026 Trend Report signals that packaging is entering a new


JEAN PAUL FARES
WHO HE IS Jean Paul is a multidisciplinary creator who bridges the gap between technical expertise and engaging business storytelling. With background in business consulting
