Through the branding process, a new name, position and visual identity were developed that reflected the company’s roots, values and mission. The lowercase sans serif wordmark included in the logo is modern and progressive and the stylized “M” and “W” waves provide a recognizable symbol for the company.
A color palette was chosen to define Maplewave’s two key offerings: a yellow and orange gradient represents a collaborative, approachable team, while the blue to teal gradient represents Maplewave’s superior products and the technology behind them. Their new tagline “Amplify your retail performance,” speaks to the energized, powerful solution that customers can expect from the company’s suite of services.
The new, mobile-friendly, website has a clean and modern design that showcases Maplewave’s story, products and services in an engaging manner. Designed to be intuitive and professional, the website is built on a flexible CMS (content management system) with a marketing platform that allows the Maplewave team to easily make content changes and updates. A complete social media strategy and template was also created to help connect Maplewave with existing and prospective customers along their entire digital customer journey.