BANKING ON EXPERIENCE
The total design was based on the brand promise of “Make Life Better” and included a whole new way to experience the brand, including leveraging the Regions logo within the architectural shape and graphics for strong brand recognition. Universal banking pods with cash recyclers were created to empower the consultants. Digital technologies help display messaging across the branch, such as various social and community causes and iPads in the waiting area displaying the latest products and services. The branch design creates a sense of transparency with large windows and bright lights showcasing digital signage and the 24-hour ATM services. The flexibility of the design insured different formats had consistent delivery across the entire network of 1700 branches for the ultimate banking experience.