Kruger Products Limited , makers of Scotties Facial Tissue decided to launch a printed facial tissue, a product that is available throughout Europe but only in limited availability in North America.

Research showed that interest in printed tissue existed and they were perceived to be classy, novel and innovative. It also revealed that consumers felt tissue patterns added decorative possibilities. Shikatani Lacroix used the rose flower as the design inspiration for the motif, which came out as the favourite pattern in research. The design appeals to women, and is simple but elegant, with an indulgent feel. The design of the overwrap helps to communicate the new concept in facial tissue.