The prepared meat category in Canada is facing increasing challenges as more Canadians are concerned for their health and are opting for more “natural” products. Schneiders® Country Naturals™ is Canada’s first and only family of prepared meats made with simple, natural ingredients such as lemon juice, sea salt and vinegar, with no artificial ingredients, colours or flavours; no MSG, fillers or by-products; and no additives or added preservatives beyond those naturally occurring in the ingredients. To generate strong awareness of this new product line – which includes four food categories: sliced meats, wieners, bacon and dinner hams – Shikatani Lacroix created a unique package design that promotes the product’s health benefits, quality and taste with a clean, minimalist look that appeals to the senses.