EMD Serono Canada provides innovative drug therapies that address unmet medical needs in the areas of neurodegenerative diseases, fertility and endocrinology. The company identified an opportunity to introduce its successful European Multibionta brand to the North American market. Shikatani Lacroix was retained to develop a new package design for the Canadian market.

As Multibionta was developed to meet the needs of today’s demanding and hectic lifestyles, the new package design needed to reinforce its additional benefits over traditional multivitamins. SL’s new packaging brand architecture focused on the product’s three unique benefits while creating an overall design that simplified the communication while ensuring strong shelf impact.