Shikatani Lacroix was first retained by the Jays to help develop an official team stadium store. The store has achieved the highest merchandise sales per capita in the MLB. Following this success, the Jays retained SL to develop a kids’ welcome kit for its Official Jr. Jays Fan Club. The original kit was fully closed and did not effectively communicate what was included inside the welcome package, leading to boxes being damaged when parents tried to open them on display. Drawing on SL’s experience in electronic game packaging, the new Jr. Jays Club Official Membership Kit featured a fifth panel that allowed for better content communication. The new vertical package and unique graphics allowed for strong advertisement at store level, increasing the merchandising appeal and visibility of the offering.