OneMatch
Following Shikatani Lacroix’s successful development of Canadian Blood Services new identity, the organization again approached SL to develop a position, name and identity for its stem cell and marrow program. Although the Canadian Blood Services’ brand needed to be leveraged, the bone marrow program’s identity had to be clearly differentiated form the idea of blood donation. SL conducted an ideation session with key stakeholders to craft a position for the program and identify potential names. Six names and position options were taken into national consumer research. The results helped SL develop a final identity under the name “OneMatch”. The logo, comprised of two intersecting drops forming an oval, reflects the unique proposition of helping to match donors with patients.