Gay Lea
A standard for dairy excellence in Ontario since 1958, the Gay Lea Foods Co-operative Ltd. identified the need to modernize its brand image, and turned to Shikatani Lacroix for a complete corporate rebranding program. The goal was to contemporize the Gay Lea brand image, and develop a consistent identity and corporate culture for the organization. The new identity has helped bring the Gay Lea brand into the 21st century while leveraging the credibility of the company’s heritage.