Shikatani Lacroix

With less than 4% of the eligible Canadian population donating blood, Canadian Blood Services (CBS) was suffering from low visibility and insufficient market penetration. They called on Shikatani Lacroix for an extensive brand audit and redesign to create recognition and develop public empathy on a national level, as well as a revitalization of the corporate identity. The new identity successfully supports the mission, vision, and values of this important Canadian icon, and Shikatani Lacroix was praised for its sensitivity and strategic foresight on the project.