Packaging Design

How the Circular Economy Builds Customer and Brand Loyalty

Retail, Retail Design, Specialty Retail /

Circular retail services are gaining popularity among businesses looking to limit their environmental impact and remain relevant in a changing landscape. With society in the early stages of developing effective closed-loop business models, we set out to investigate best retail practices within the circular economy. The study focuses on three key sections – refill, return, […]

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5 Promising Examples Of Prosperous Brands Using Circular Business Models

Packaging Design /

The global prevalence of climate-related disasters has increased the focus on finding solutions to the climate crisis. According to the most recent Nielsen Global Corporate Sustainability report, 66% of consumers, up from 50% in 2013, are willing to change their purchasing habits to help the environment. Brands with sustainable initiatives have grown by 4% in

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various juices on display on a grey background

11 Best Better-For-You Food Packaging Design Strategies For Grocery Store Success

Brand Strategy, Packaging Design /

The trend towards better-for-you foods and beverages has been ongoing and continues as the pandemic reignited our desire to be healthy. In fact, 93% of people say they eat healthy some of the time, while 63% say they eat healthy most or all of the time, and 52% follow some kind of eating pattern, up

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SLD Wins 2022 American Inhouse Design Award for Peller Estates Wine Spritzers

SLD is proud to announce that we have won a 2022 American Inhouse Design Award. The award, presented by Graphic Design USA, is in recognition of our work for Peller Estates with their line of Wine Spritzers. Boutique branding agencies from around the world submitted their work, with only 10% recognized as winners. “Winning an American Inhouse Design

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M&M

M&M Food Market

https://www.sld.com/wp-content/uploads/2022/07/MMHeaderV2.mp4 FROM FREEZER TO TABLE A complete reimagining of a brand through the lens of experience CLIENT M&M Food Market PROJECT M&M Transformation Project RELATED SERVICE Brand Strategy & Positioning, Corporate Identity, Retail Design, Visual Identity Design, Private Label Design & Optimization, Web Design, Digital Signage THINK M&M Food Market, a frozen foods specialty grocer,

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Nestlé Health Science

https://www.sld.com/wp-content/uploads/2022/07/SLD_CaseStudy_NestleHS_v5.mp4 REIMAGINING HEALTH THROUGH NUTRITION Moving toward recovery and care, Nestlé Canada needed a cohesive package design that spoke to wellness CLIENT Nestlé Canada PROJECT Nestlé Health Science Canada RELATED SERVICE Packaging Design THINK With a full portfolio of health products, creating a unified brand presence that didn’t sacrifice the identity of individual products was

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three different flavoured bottles.

RADLER

https://www.sld.com/wp-content/uploads/2022/07/CaseStudy_Moosehead_Radler_Pour_720.mp4 OH CANADA! A refreshing summer twist on a classic. CLIENT Moosehead Lager PROJECT Moose Light Radler RELATED SERVICE Packaging Design THINK Being one of Canada’s oldest breweries, Moosehead’s iconic look and feel have carried them for generations to a brand identity that is uniquely Canadian. With the summer approaching, Moosehead wanted to capture a

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451 Vodka

https://www.sld.com/wp-content/uploads/2022/07/451-banner-1.mp4 members only A bold vision for the growing vodka sector places 451 among the elite. CLIENT 451 Vodka PROJECT 451 Vodka RELATED SERVICE Package Design Branding Logo Design THINK Vodka is one of the most consumed spirits in Canada and is only expected to grow. 451 came to us with a unique challenge –

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Wonderbread

https://www.sld.com/wp-content/uploads/2022/08/WonderBread_Header.mp4 THE BEST THING SINCE SLICED BREAD Simple, not basic – Wonder’s fresh design makes big shelf impact by harnessing the power of softness. CLIENT Weston Foods PROJECT Wonderbread Package Redesign RELATED SERVICE Package Design THINK Delivering Canadians baked products since 1927, Wonder Bread is a classic comfort brand. With competitive pricing and trade activities

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Canvas x Jillian Harris

https://www.sld.com/wp-content/uploads/2022/07/jillian-harris-banner.mov MERRY AND BRIGHT CANVAS needed a standout design to promote a star collaboration CLIENT Canadian Tire PROJECT Canvas x Jillian Harris RELATED SERVICE Package Design THINK Canadians are expected to spend more than ever before as the holidays approach. CANVAS wanted to leverage the power of collaborations with well-known Canadian interior designer Jillian Harris

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Tetley

https://www.sld.com/wp-content/uploads/2022/07/00000-JL-IN-3_SLD-Tetley-Case-Study-Header-Video.mp4 TETLEY LIVE TEA Bringing bold personality to the tea category with a new line of herbal tea from Tetley. CLIENT Tetley PROJECT Tetley Products RELATED SERVICE Packaging Design THINK Tetley is the number one tea brand in Canada with its famous orange pekoe being a household staple. To continue attracting new customers, the established

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Renée’s Dips

https://www.sld.com/wp-content/uploads/2022/07/Renees-Header.mp4 DIP-DIP HOORAY! Supreme salad dressing brand enters a new market for premium dip delight. CLIENT Kraft Heinz PROJECT Renée’s Dips RELATED SERVICE Package Design THINK As a leading contender in refrigerated dressings, Renée’s needed to make a strong visual impact while expanding the brand into produce dips. SLD was tasked with creating a refreshing

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The Supermarket of the Future

Uncategorized /

What does the future of the supermarket look like? In our latest design exploration, we examine what the grocery sector can do to bring excitement back to the customer for a more engaging and holistic experience. The Supermarket of the Future will look at how grocers have been disrupted by COVID-19, e-commerce, and subscription-based services. It

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Person giving person a gift

CPG Brand Gifts that Drive Direct-To-Consumer Growth

Brand Strategy, Packaging Design /

One of the most promising strategies for established CPG brands attempting to grow their direct-to-consumer online business is in giftables. M&Ms started the trend many years ago when they offered consumers the chance to personalize their classic candies: bridal showers, weddings and baby showers in the early 2000s just didn’t seem complete without a tulle-wrapped

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KD snack cups in 3 cheese, jalapeno, poutine, original, and spicy buffalo

Kraft Dinner

KD FOREVER Kraft Classic and innovation products to tease the tastebuds of Millennials and Gen Z. CLIENT Kraft Heinz Canada PROJECT Kraft Dinner Various Package Design Formats RELATED SERVICE Package design THINK KD is a Canadian classic, but issues primarily due to taste caused the brand to lose relevance among its’ core audience. Still, testing

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Recycling and sustainability graphic

Small Changes, Big Impact: How 6 Retail Brands Are Becoming More Sustainable

Food and Beverage, Packaging Design /

As the world transitions towards a plastic-free future, retailers need to keep up with sustainable packaging trends. Previous methods of packaging that retailers considered essential, cost-saving measures, such as single-use plastic shopping bags, utensils, or cups, are losing their desirability. Using cheap sources of plastic ensures products are safe – but creates an ecological issue

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Recycling sign

The Future of Sustainable Packaging

Uncategorized /

Understanding the sustainable packaging context Brands, retailers, and consumers increasingly want to reduce their use of unsustainable products and packaging. However, visiting a supermarket anywhere in North America doesn’t necessarily reflect this desire. Consumers still shop without reusable shopping bags, and the recycling bins are only getting fuller. There are some positive signs: in 2021,

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The Future of E-Commerce for CPG Brands

Customer Experience, Digital Experiences, Food and Beverage, Retail /

Even though grocery stores remained open during lockdown, many people chose to do their grocery shopping online to avoid exposure to COVID. In fact, in SLD’s recent study on e-commerce for CPG brands, 69 percent of respondents said they shopped more online for groceries during the pandemic. For CPG brands, this news is not generally

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