Inspiring the Future of Consumer Experiences
Inspiring the Future of Consumer Experiences
The terms “inclusion” and “inclusivity” have become a topic of growing importance in the retail world. With recent controversies stirred up by big brands such as Bud Light, Target, and The North Face, many retailers are wondering if it’s no longer safe to go inclusive in a landscape that seems to penalize those who do. …
Inclusivity in Retail: What Brands Are Doing Well? Read More »
In Canada, an ethnically and culturally diverse country, it’s not hard to find CPG products imported from Asia. What can CPG brands in North America learn from their designs? From the sleek simplicity of Japanese packages to the playful charm of South Korean designs and the intricate artistry of Indian creations, the variety and creativity …
What Can CPG Brands Learn From Packaging Design In Asia? Read More »
While Tesla is a contentious company in the automobile industry, there is no doubt that the Tesla brand has become one of the fastest-growing automobile companies in history. The relatively new company has revolutionized the industry in more ways than one over the last decade. One of the most significant has been a change in …
In the age of technology, industries are rapidly changing to incorporate new and exciting technological developments. Retail is no exception, with the introduction of many new technologies over the years. With the development of Extended Reality devices, equipping retail spaces with extended reality (XR) experiences can serve as an additional touchpoint in a brand’s omnichannel …
Leveraging Extended Reality (XR) in Retail Spaces Read More »
Accurately predicting the future of retail environments, customers, and trends can be difficult for any brand. With so many businesses focusing on how to better serve Generation Z customers, an entire generation has been forgotten and cast aside: baby boomers. According to census data, there are approximately 73 million baby boomers in the United States, …
Revealing Untapped Potential: How CPG Brands Can Thrive in the Baby Boomer Market Read More »
Buying a cheap knock-off used to be a dirty little secret, like when Samantha from Sex and the City is horrified to discover her designer handbag is a fake. Today, buying a cheap version of the real thing is not just ok, it can even be brag-worthy. Welcome to the world of “dupes,” the sneaky …
Six Strategies Brands can use to Defend Against Dupes Read More »
The rapid evolution of artificial intelligence is weighing on the minds of professionals who may be affected, and this includes the design industry. Technology has helped advance the design industry considerably, by providing a wider range of design solutions and visualization tools for clients. Companies like Adobe and Apple have redefined the industry by providing …
Printing has never been more important in the design world than it is today. As packaging and marketing become more colorful and complex, it is up to production teams to ensure that the proper procedures are followed for a project’s successful printing. In this blog, we’ll go over all of the important terms, aspects, and …
The Importance of Printing in Design: A Guide to Print Production Read More »
Digital, of all types, transformed how we live, work and shop. The next phase of the digital transformation will witness a shift from the omnichannel of the last decade to seamless experiences driven by the integration of dispersed technologies and platforms in an integrated and holistic AI-driven experience. Our study in 2021 post covid on …
The Three Emerging States of Digital Transformation Read More »
In today’s world, people are much more conscious of their food choices. According to our survey of 12,000 Canadians and 59,000 Americans, 58% of Canadians and 50% of Americans are actively attempting to eat healthier. Many respondents in both countries report eating less meat and avoiding foods with artificial flavors and preservatives. This increase in …
The Importance of Nutritional Labeling in a Health-Conscious World Read More »
The future of customer segmentation is rapidly changing, introducing new trends and best practices that businesses have to adapt to. Effective customer segmentation is critical in today’s dynamic market landscape for understanding target audiences and delivering tailored products and services. Companies can increase customer engagement and loyalty by categorizing customers based on shared characteristics, preferences, …
Customer Segmentation Strategies: Emerging Trends and Best Practices Read More »
Labor shortages have hit the retail industry hard. COVID may have been the catalyst for many to leave the industry, but the conditions for this crisis pre-date the pandemic. Employee motivation in the retail sector has been on the decline for ages. Conditions today are challenging for retailers: economic uncertainty, inflation, and supply chain issues …
Attracting Gen Z to the Retail Industry: The Changing Needs of Younger Talent Read More »
In many households across the world, inflation has become a source of concern. This includes Canada, where inflation reached 8.1% in the first six months of 2022 and grocery prices rose at the fastest rate since 1981. With 55% of Canadian respondents in recent studies concerned about inflation, compared to 39% globally, it’s clear that …
Planning for future disruptions is critical to remain competitive. Predicting change far into the future is becoming more challenging. According to our recent study on measuring what matters, focusing solely on return on investment is no longer the best predictor of performance and resilience. Estimating a company’s future value or investment involves metrics such as …
Future-Proof Your Company: Top Metrics to Measure for Resilience and Innovation Read More »
Companies are increasingly using rewards programs to motivate and retain employees and customers. Industries can benefit from an employee rewards program, which combines various elements to recognize employees for their work and dedication, especially when faced with unfair treatment at work. For instance, finance, a sector often plagued by high customer attrition and average employee …
4 Reasons Why Your Company Needs an Employee Rewards Program Read More »
As the digital era progresses, businesses must remain aware of the ever-changing landscape of consumer behavior. Generation Z is a powerful generation that is quickly becoming one of the world’s most important consumer groups. Companies must adapt their strategies to appeal to this diverse demographic, which has varying expectations for packaging design and innovation. Packaging …
4 Strategies for Engaging Generation Z with Your Packaging Design Read More »
How To Overcome Customer Attrition? From NPS scores to customer account depth and new customer acquisition, financial institutions track a plethora of metrics to gauge the health of their business. But what if these metrics are lagging predictors of future success, and financial institutions need to focus on what is truly important? As seen on …
How to Reduce Customer Attrition in Banking: Insights and Strategies Read More »
Successful brands understand their true value is not a product or service, but the consistent delivery of an idea that resonates with their consumer. Nike sells empowerment, not shoes. Apple sells innovation, not computers. Sephora sells self-expression, not cosmetics, and so on. But simply identifying a powerful position is not enough. How consistently and authentically …
Brand Implementation: What it is, Why it’s Important, and How to Succeed Read More »
The growing public demand to reduce wasteful packaging materials that harm the environment is forcing businesses to look elsewhere. Consumer packaged goods (CPG) companies are shifting to more sustainable packaging, signaling the end of the era of single-use plastic. Straws, plastic cutlery, takeout containers, six-pack rings, and other plastic packaging are being phased out around …
No More Plastic Bags: What’s Next For Sustainable Packaging? Read More »
The integration of robotics and AI is one of the most exciting advancements in the healthcare industry in recent years. From pharmacies to medical spas, healthcare experiences are increasingly incorporating robotics technology to improve patient care and efficiency. In this blog post, we’ll look at the future of robotics in healthcare through the lens of …
Revolutionizing Healthcare: Exploring the Promising Future of Robots and AI in Medicine Read More »
