Matthew Wilson

Creating an Inclusive Environment that Appeals to Gen Z

Digital Experiences /

Inclusion has become part of the vocabulary of almost every retailer. While some have introduced inclusive aspects into their retail designs, many still have not met consumer expectations. Gen Z has consistently called for more inclusive environments, with 66% of respondents from our Inclusivity in Retail study indicating that inclusive retail elements enhanced their shopping […]

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Unlocking Consumer Insights: Best Practices and Tips for Effective Design Concept Research

Digital Experiences /

Before launching a new package, store design, logo, or brand design, it’s important to gain consumer insights and feedback. It’s never been easier to research design concepts: platforms like SurveyMonkey, Qualtrics, and Pollfish provide sophisticated testing tools and access to consumer panels across the continent. However, not all research is created equal. To get the

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Key Takeaways from the WBR Future Branches Conference: Strategies for Branch Evolution and Customer Engagement

Digital Experiences /

The WBR Future Branches Conference in Boston on June 24-25 brought together banking industry leaders to discuss innovative strategies for branch evolution, customer engagement, and leveraging technology. Prominent speakers from national and regional banks and credit unions, as well as industry experts and bank executives at various levels, shared insights on transforming branch networks and

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Why Prioritizing Physical Accessibility In Retail Will Create Brand Loyalty

Digital Experiences /

Creating accessible environments is crucial. Retailers invest billions of dollars annually to optimize their retail spaces for customer appeal. However, many do not prioritize inclusive design. Our comprehensive white paper on inclusivity in retail highlights that an accessible store is not just a legal obligation but a strategic asset that enhances customer satisfaction and loyalty

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Puzzle-solving

The Power of Puzzle-Solving and Lotteries for CPG Brands

Brand Engagement, Brand Strategy /

In an age of information overload, consumer attention is more divided than ever. CPG brands are constantly searching for new strategies to not only capture attention but to hold it. This brings us to the simple yet powerful tool of gamification. Our 2023 research “Gamification for CPG: The Power of Simple Games and Rewards” demonstrated that

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Customer Experience Transformation

Six Things That Banks Should Avoid During Customer Experience Transformation

Brand Strategy, Financial Services /

For banks, Customer Experience (CX) transformation is full of challenges and opportunities. As markets evolve, new regulations are introduced, and financial behaviors shift, businesses must adapt and reinvent themselves to stay relevant. Drawing insights from our studies, particularly from our white papers “Overcoming Stealth Attrition In Retail Banking” in 2017 and “How Branch-Focused Customer Experiences

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Non-profit organization or charity rebranding

The Benefits of Rebranding Your Non-profit Organization or Charity

Brand Strategy /

Rebranding a non-profit organization or charity offers a strategic opportunity to realign the visual identity with its core vision and mission. Through a thoughtful system with design elements such as wordmarks, icons, and color palettes, the brand can effectively communicate its values to stakeholders in a visual manner. In this blog, we’ll use five successful

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Telecom

5 Great Examples Of Telecom Retail Design From Around The World

Retail Design, Telecommunications /

The world of telecommunications has evolved at a rapid pace, especially within the last decade. With the recent introduction of 5G networks, telecom retailers have redesigned their stores to become experience centers with various IoT products, rather than only selling mobile phones. Brands like Verizon have been at the forefront of change, using evolving technologies

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Packaging

The Importance of Details in Packaging: 3 Examples of Thoughtful Packaging Design

Packaging Design /

Grocery shopping is a habitual task of navigating aisles, filling carts, and checking out products. Amid this routine, brands have a unique opportunity to engage consumers through their package design. The magic lies in the details—small touches that can make shoppers pause and appreciate the products they choose, creating the opportunity to turn an ordinary

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Seamless Banking

Unlocking a World of Seamless Banking: Empower Customers at Every Step

Digital Experiences, Financial Services /

The financial industry is transforming rapidly. From multi-channel approaches to omnichannel experiences and the rise of AI-driven seamless banking, institutions are embracing changes at various stages. This transformation is being accelerated by Europe’s enthusiastic embrace of open banking, which will shortly be followed by open finance. Together, they offer customers greater control over their financial

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Thumbnail_Bottle

What can CPG Brands Learn from Packaging Design in South America?

Packaging Design /

In our packaging series from around the world, we’ve approached and dissected diverse packaging design styles from continents like Asia, Europe, and Oceania. For our journey into South America, rather than styling, we’ll be appreciating packaging design in the context of specific beverage categories, including coffee, tea, wine, and beer. South American beverages are some

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Packaging

What can CPG Brands Learn from Packaging Design in Oceania?

Brand Engagement, Brand Strategy, Packaging Design /

In our packaging design journey around the world, we’ve explored the diverse styles of Asia and the classic elegance of Europe. Now, we will venture into the scenic and vibrant world of Oceania, a region famous for its natural landscapes, fruits, and veggies. Oceania’s packaging design features positivity and a dash of the sunny, carefree

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Grocery

5 Great Examples of Private Label Design in Grocery Retail

Brand Engagement, Brand Strategy, Corporate Identity, Packaging Design /

In a world where inflation and the rising cost of living have become increasingly apparent, private labels are emerging as go-to brands for affordability and quality. These private labels, not limited to grocery chains but also found in discount retailers and cosmetics brands, offer a compelling alternative to national brands. What makes these private labels

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Thumbnail_Packaging Design in Europe

What can CPG brands learn from packaging design in Europe?

Packaging Design /

In the previous blog, we explored how culture influences creativity, starting with inspiration from the continent of Asia. This time, we’re heading to Europe, a place where packaging design has a long and fascinating history. European packaging design is known for its versatility, combining both classic and modern styles of design. It’s a diverse world

What can CPG brands learn from packaging design in Europe? Read More »

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