Blog

How to Choose a Retail Store Design Agency for Multi-Location Rollouts

How to Choose a Retail Store Design Agency for Multi-Location Rollouts

Uncover essential insights on Retail Rollout strategies, including the importance of choosing a dedicated agency partner for success…

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How ZAKU Knives Elevates Experience Using the Blink Factor

How ZAKU Knives Elevates Experience Using the Blink Factor

How do you elevate an everyday product? Explore how ZAKU Knives in Tokyo turns ordinary kitchen tools into a memorable retail experiences…

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Sustainability or AI Won’t Drive the Next Packaging Revolution. It Will Be Driven by Prescription Drugs

Sustainability or AI Won’t Drive the Next Packaging Revolution. It Will Be Driven by Prescription Drugs

Learn how GLP-1 medications are changing grocery shopping habits and what it means for the future of packaging design…

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5 Activations Elevating The FIFA Fan Experience

5 Activations Elevating The FIFA Fan Experience

Explore 5 immersive brand activations taking over the 2026 World Cup host cities and elevating the fan experience outside the stadiums…

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Winning Hearts in Foodservice: Why Visibility and Basic Service Are No Longer Enough

Winning Hearts in Foodservice: Why Visibility and Basic Service Are No Longer Enough

Learn how foodservice brands can build true customer connections and future-proof their strategy…

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A man sitting at a desk working on a computer in front of two monitors displaying video footage

The Emotional Gap in AI Content Creation

AI slop is rising, and consumer trust is falling. Explore how brands can harness AI without losing their human emotional truth…

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Two men standing in a store, one holding a phone, surrounded by shelves of products.

Telcos are Measuring the Wrong Things: Why Return on Experience Matter More Than Ever

Discover why telecom brands are tracking the wrong metrics for growth. Learn how shifting from traditional ROI to Return on Experience (ROX)…

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A modern sports bar interior with seating, televisions, and a large screen displaying an advertisement.

​Navigating the New “Local”: Nationalism in a Global Community

In our 2026 SLD Trends Report, we identify how nationalism is influencing the way people trust and choose brands. Shoppers are looking…

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Flow

The New Telco Growth Bundle: Emotional Connections, AI, and Seamless Experience

Meet the "AI-ready" consumer. Learn why the next era of telco growth depends on blending algorithmic speed with human-centric, community-first branding…

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Four people posing for a selfie, smiling and enjoying themselves

Friday Night Light Outs: How Restaurants, Performance Venues, and Nightclubs Can Get Gen Z to Enjoy a Night on the Town

The nightlife economy is taking a hit as Gen Z trades clubs for nights in. Discover the drivers behind this shift and…

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A female character from the game "Overwatch"

Top Blink Factor Design Moments of 2025: The Year’s Standout

Explore the biggest Blink Factor moments of 2025, from pop culture and fashion to ritual and spectacle, and see how visual impact…

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Pepsi logo

What were SLD’s favorite brand redesigns of 2025?

SLD designers share their favorite brand design stories of 2025, revealing how logos, color, and simplicity build trust and connection…

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A road sign that reads "2016 ahead" on a highway, indicating the year ahead in 2016.

Think Ahead for 2026: What Undercurrents Beyond Trends Brands Need to Know

Learn the key shifts redefining consumer behaviour in 2026 and how brands can adapt with AI collaboration, micro-communities, cultural insight, and emotional…

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A red can of sparkling water on a table next to a box of bubble tea mix

Winning the Moment: How Brands Use Seasonal Occasions to Spark Connection

Seasonal moments can be emotional touchpoints that invite consumers into a shared celebration. Whether it's a limited-edition drop or festive packaging design…

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A store interior featuring a large mural on the wall, a display case with various items, and a counter with a sign th…

How Community-Driven Retail Design Is Redefining Brand Differentiation

Today’s consumers want to feel aligned with the brands they buy from. They want to see brands celebrate creativity and build experiences…

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Maxwell House

Trust by Design: How CPG Can Effectively Communicate Sustainability in an Era of Skepticism

Design must go beyond surface-level signals to deliver tangible proof of a brand's environmental efforts. This blog explores key design strategies that…

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A colorful collection of circular icons, each containing a different colored silhouette of a person's head

Designing for Diversity: Why Inclusive Branding Is More Than Just Representation

In this blog we explore the concept of inclusive branding, the pros and cons of adopting it, and some examples of brands…

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A box of beauty mystery items, including skincare products, displayed on a pink background.

What the Blind Box Craze Reveals: How Consumers Make Decisions

Blind boxes spark nostalgia, deliver surprise, and leverage the Blink Factor by prompting quick, emotional decisions, proving how a single, well-designed moment…

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A modern office lobby with blue wall, white furniture, and a large sign in chinese.

How to meet patients’ emotional needs in healthcare

Our work in transforming healthcare brand experiences for organizations around the globe and our ThinkBlink transformation process reinforced the importance and impact…

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A modern, well-lit lobby with a large screen displaying information, comfortable seating areas, and a reception desk.

What Keeps Customers Walking Into Branches

Today’s most forward-thinking banks are transforming their branches into relationship-driven spaces, blending intuitive design with technology and service strategies that put people…

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A hand holding a cup of coffee soil, with the label "Maxwell House" visible.

The “Better For You” Revolution: How CPG Brands Are Winning Hearts Through Emotional Repositioning

The BFY movement's success isn't about healthier ingredients but emotional transformation. People loved the taste, but consuming full sugar items like sodas…

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Six boxes of Crave frozen pizza, with flavors including "CRAVE" and "CRUMPLE".

Why Established Brands Are Losing to Messier Competitors

We see the anti-brand strategy commonly adopted among smaller, indie brands. These niche, often digital-first companies are carving out loyal followings and…

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A well-lit storefront with a blue and white color scheme, featuring a large sign that reads "WHOLE HEALTH" on the front wall.

How to Successfully Offer Health Services at Retail Pharmacies

Healthcare systems around the world are struggling to meet the need of patients. In this blog, we explore how pharmacies can successfully…

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A bottle of cold sore care medication.

Customers Decide in Seconds. Here’s What’s Actually Driving That Decision.

Explore how to use shape and color choices to influence buying decisions and enhance your brand's visual appeal…

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A can of Montezuma lime soda on a wooden table next to a glass of water with lemon slices.

The Role of Social Commerce in CPG: Designing for the Scroll, Click, and Buy Journey

As the line between social media and e-commerce gradually blurs, social platforms aren't influencing buying decisions they’re becoming the shelf. Learn how…

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Woman standing in clothing store, holding red garment.

How Can Design Help Retailers Reduce Theft?

In this blog we discuss how design is a key component of loss prevention…

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How To Turn Around Poor Customer Service In Retail

In this blog we’ll explore why service is declining, and what retail brands can do to get back on track…

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Unexpected Collaborations

Unexpected Collaborations

What are the trends we can expect in 2025 and what will lose momentum? Here are our predictions for the coming year…

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An overlay of various business-related icons, including graphs, charts, and financial symbols, superimposed on a phot…

Open Banking Isn’t Coming. It’s Already Reshaping What Branches Are For.

As we enter the next decade, Open Banking will accelerate from the regulatory to the implementation stages in North America. Learn how…

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A collection of colorful Nutella jars displayed in a grid pattern, each featuring different designs and colors on their labels.

Package Design In 2025 – What’s Hot and What’s Not

What are the trends we can expect in 2025 and what will lose momentum? Here are our predictions for the coming year…

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The Best New Retail Stores of 2024

The Best New Retail Stores of 2024

There were many notable retail experiences launched around the globe, ranging from high-end luxury to highly accessible. Here are a selection of…

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A sunset over a road with the year "2025" prominently displayed on it, suggesting a future time frame.

Think Ahead for 2025: What Undercurrents Beyond Trends Brands Need to Know

For 2025 we’ve identified five new signals of change marketers should heed…

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Website Design and The Blink Factor

Website Design and The Blink Factor

In this blog, we'll explore the science behind first impressions and their effect on consumer behavior, how this applies to website design…

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A display of Moosehead Ale beer cans and bottles, featuring a can of pale ale and two bottles of moosehead ale, set against a wooden background.

Decoding Nostalgia: Why Brands Are Looking Backward

In this blog, we'll explore why nostalgia resonates so deeply with consumers, how it can be leveraged through strategic design…

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The Top Trends in Brand Strategy and Positioning

The Top Trends in Brand Strategy and Positioning

This blog will explore the top trends shaping brand strategy in 2024 and how they can direct your business toward new success…

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nu skin interior room with round table

Stores Don’t Just Sell Anymore. The Best Ones Make You Feel Something.

In this blog, we introduce some of the latest trends in novelty retail experiences and explore how they may be shaping the…

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Illustration depicting a person standing next to a light bulb, with the word "SOLUTION" in large letters above them.

Future Of Cash in Retail Banking: Notes From Cash in USA Conference October 2024

The Cash in the USA conference, held on October 22nd in Nashville, explored cash's current and future role in retail banking. The…

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Self checkout kiosk in a grocery store.

What Not To Automate: A retailer’s guide to smarter service experiences

In this blog we’ll explore key aspects of the customer experience where a human touch is needed…

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A living room setting with exercise equipment, including dumbbells, a yoga mat, and a water bottle, on a wooden floor next to a window.

How the Huberman Podcast is Influencing Retail

In the retail sector, hot trends in healthy lifestyles are changing certain categories and creating new ones. In today’s blog, we’ll explore…

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A storefront with a sign that says "coffee shop" on the sidewalk.

The Impact of Exterior Signage on Customer Connection

Exterior signage is your brand's calling card to the world. It’s a simple element with a massive impact—a visual cue that tells…

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An orange maze graphic with a person walking through it.

Elevating The Banking Customer Experience: Notes from the 2024 ICX/BCX Summit

At the 2024 Networld Media Group Banking Customer Experience Summit in Charlotte, experts gathered to discuss how AI, sustainability, and evolving consumer…

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docbraces

How Dentists Are Leading The Way in Healthcare Clinic Design

In this blog, we introduce four beautiful examples of dental clinic design, and explore each of the different design strategies and the…

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Apple Ai logo on navy background

Apple AI, Let’s Get Personal

we explore how Apple Intelligence can offer brands innovative ways to engage with their consumers…

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A shelf stocked with various medications and boxes in a pharmacy.

Five Signs it’s Time to Update Your Packaging Design

In this blog, we will discuss the five signs that it might be time to update your packaging and what to watch…

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A collection of six colorful bags of snacks, each labeled with the name of the product and ingredients, displayed on a table.

How Private Labels Can Capitalize on Value-Based Grocery Shopping

In an uncertain economy, grocery stores have a unique opportunity to win over customers through pricing as food costs continue to increase…

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Two packets of nutri score food, one yellow and one green, on a table.

How to Deal with FOP Warning Labels and What to Expect

This blog discusses insights from countries that have implemented packaging regulations to help consumers make healthier choices. We also ask the SLD…

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A young woman smiling, holding a book, walking down the street with other people.

Creating an Inclusive Environment that Appeals to Gen Z

Exploring what aspects of retail design matter the most to Gen Z and how retailers can capitalize on the opportunity, creating brand…

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Two hands holding a pie chart, which has five colored segments representing different percentages: red, yellow,…

Unlocking Consumer Insights: Best Practices and Tips for Effective Design Concept Research

In this blog, we’ll explore effective best practices and tips for successful design concept research…

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Illustration featuring a plant growing from a pot, with coins falling into it, a watering can pouring water on the pl…

Key Takeaways from the WBR Future Branches Conference: Strategies for Branch Evolution and Customer Engagement

The Future Branches Conference discussed strategies for staying relevant in a competitive landscape. Learn more about our takeaways from the conference including…

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A man in a wheelchair shopping at a grocery store, surrounded by various items on shelves

Why Inclusive Store Design Is Becoming a Competitive Advantage

Creating accessible environments is crucial for success in retail. Read our latest blog for current perceptions towards accessible retail and strategies for…

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A man in a wheelchair shopping at a grocery store, surrounded by various items on shelves

The Power of Puzzle-Solving and Lotteries for CPG Brands

Explore how puzzle-solving and lotteries can help CPG brands. Learn why these two gamification formats intrigue consumers when it comes to branded…

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Supermarket

How Supermarket Brands Can Make Grocery Shopping Fun

Grocery retailers fared better than most through the past five years: despite the pandemic, supply chain disruptions, global conflicts, and inflation, supermarkets…

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A man in a wheelchair shopping at a grocery store, surrounded by various items on shelves

Six Things That Banks Should Avoid During Customer Experience Transformation

Discover the critical mistakes banks must avoid during Customer Experience (CX) transformation to stay relevant in a rapidly evolving financial market…

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AI-Driven Advice

Is Retail Banking Ready For AI-Driven Advice?

Explore the importance of trust and human interaction in AI-driven financial advice. Learn more about how AI could enhance CX with human…

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Exterior (re)branding

Retail Design: The Power of Exterior (Re)branding

Elevate your retail exterior with impactful design tips to boost brand presence and foot traffic. Explore strategies for attracting customers day and…

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Non-profit organization or charity rebranding

The Benefits of Rebranding Your Non-profit Organization or Charity

Discover the power of rebranding for non-profits & charities. Increase relevance, engagement, & unity across sub-brands to foster stakeholder connections…

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A man in a wheelchair shopping at a grocery store, surrounded by various items on shelves

How Legacy Brands Can Become Relevant Again

Discover and learn from how legacy brands like Levi's, Old Spice, and Adidas regained relevance through perception shift and heritage leverage…

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Bank Branch

5 Great Examples of Bank Branch Design

Explore different bank branch design in the world. Discover how the trend moves from transactional to experiential with thoughtful design elements…

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Cox

What Global Telecom Retailers Are Getting Right

Explore great telecom retail design from around the world. Learn about the challenges and discover what design elements make a store stands…

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A hand holding a wooden block with the words "loyalty program" on it, surrounded by various icons related to loyalty programs.

The Future of Loyalty Programs

Unlock the future of loyalty programs: personalized rewards, finance partnerships, generosity, and premium tiers. Stay ahead with innovative strategies…

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