Inspiring the Future of Consumer Experiences
Inspiring the Future of Consumer Experiences
As electric vehicles slowly overtake the roads, EV charging stations will become a must-have for gas stations. Even though the infrastructural demands, market uncertainty and regional preferences for fossil fuels will make this transformation a bumpy road, the integration of EV charging stations represents enormous opportunity. In this blog we’ll explore how EV charging could …
The pandemic accelerated e-commerce and there is no turning back. Various sources suggest that in a few short months we have leapt as much as 10 years ahead in terms of growth! Not only are people shopping more online for products: they are utilizing services that previously were primarily available in-person, including health and wellness …
How Wellness Brands Can Best Leverage E-Commerce Read More »
From fitness and nutrition to sleep and mindfulness, wellness means something different to everyone, and COVID-19 has led a lot of people to place a renewed emphasis on living happier and healthier lives. This trend is not going away, even post-pandemic, and as such, consumers are looking for holistic and inclusive offerings from the health …
Exploring the Future of Wellness Brand Experiences Read More »
This blog is not taking a pro-Israel or pro-Palestine perspective – we are exploring the Ben & Jerry’s boycott from a brand strategy perspective. On July 19, 2021, Ben & Jerry’s announced they would stop selling their products in the West Bank and East Jerusalem, areas occupied by Jewish settlements that are largely seen as …
The Ben & Jerry’s Boycott – On Brand or a Major Misstep? Read More »
If video games weren’t hot already, the pandemic sent gaming through the roof as more kids and even adults searched for something fun to do during lockdowns. Even as economies open up and the bump eases, video games are, now and forever, a deeply entrenched part of young people’s lives. Retail brands hoping to engage …
Retail and Video Games – Exploring What’s Possible Read More »
Inclusive brand marketing has become a hot topic, and for good reason. By 2036, the number of Canadians who are foreign-born will about 1 in 3, with around 35 percent belonging to one or more visible minority groups. Today, nearly 4 in 10 Americans identify their race or ethnicity as something other than white, with …
The winds of change have been blowing for a while now in the healthcare industry. Often ignored when it comes to topics on customer experience, the pandemic has brought to light the reality that the industry must move from an operations-focused approach to one that is customer-centric. In a recent study conducted by Deloitte, it …
Why the Health and Wellness Industries are Primed for Disruption Read More »
In our previous blog, we envisioned a bright future of 5G smart banks, but there is still a long way to go on the path to 5G transformation. The issues are not necessarily technical ones, but gaps in experience design. Some banks resort to renovation with new equipment without really identifying true pain points or …
Getting to the heart of how consumers shop is now a reality What if there were no barriers to your brand design? What if you could experiment freely with no risk? What if? These are some of the questions we asked ourselves when we approached neuromarketing research firm True Impact to collaborate on a first-of-its-kind …
AR/VR Meet Neuroscience and Revolutionize Retail Design Read More »
In his seminal autobiography, Walmart founder Sam Walton reiterated his philosophy of successful retailing as “giving consumers what they want.” “As a customer, you want everything: a wide assortment of good quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience. You …
Solving Customer Problems is Key to Success in Omni-Channel Strategy Read More »
For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until some marketers began applying neuroscience to more accurately predict consumer purchase behavior. Diana Lucaci, founder and CEO of neuromarketing research firm True Impact , wants to help you get to the heart of what motivates consumers …
Neuromarketing – A foolproof approach to determining what customers want? Read More »
Picture this: dozens, maybe hundreds of people walking aimlessly, their eyes glazed, looking down, oblivious to the environment that surrounds them. No, this isn’t the next zombie apocalypse blockbuster, it’s the scene common at any grocery store, shopping mall or bank branch — everyone staring at their mobile phone. This generation of consumers could be …
Six Ways to Overcome the Mobile Zombie Apocalypse in Bank Branches Read More »
When it comes to designing packaging that will stand out on shelves and drive purchase decisions for digitally-driven consumers, it is important to consider adding an extra ingredient. Augmented Reality (AR) is a method of enhancing package design by providing consumers with an opportunity to receive additional multimedia information at the click of a button. The following information …
The industry is recovering from one of the greatest depressions in our lifetime with a near collapse of the banking system. A renewed optimism is fuelled by higher level of consumer confidence with 257,000 jobs added in January 2015. As the economy continues to gain steam, financial institutions are focused again on driving growth as …
The Underbanked: Great Growth Opportunity in Retail Banking Read More »
What is popular with the kids these days? Let me try and help you out. Of course, by the time you read this something else new and exciting has come along. Since their world moves so fast it appears the latest trends are obsolete by the time I finish writing this sentence. As a millennial, …
What are the basic bilingual Packaging/Labelling requirements in Canada? For products being sold nationally throughout Canada, most information on a label must be in both English and French and be of equal prominence in accordance with the “Consumer Packaging and Labelling Act and Regulations” and the “Quebec Charter of the French Language”. Bilingual Requirements as …
