David Magnus

Electric car charger

How will EV charging transform fuel retail?

As electric vehicles slowly overtake the roads, EV charging stations will become a must-have for gas stations. Even though the infrastructural demands, market uncertainty and regional preferences for fossil fuels will make this transformation a bumpy road, the integration of EV charging stations represents enormous opportunity. In this blog we’ll explore how EV charging could …

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The Ben & Jerry’s Boycott – On Brand or a Major Misstep?

This blog is not taking a pro-Israel or pro-Palestine perspective – we are exploring the Ben & Jerry’s boycott from a brand strategy perspective. On July 19, 2021, Ben & Jerry’s announced they would stop selling their products in the West Bank and East Jerusalem, areas occupied by Jewish settlements that are largely seen as …

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Why the Health and Wellness Industries are Primed for Disruption

The winds of change have been blowing for a while now in the healthcare industry. Often ignored when it comes to topics on customer experience, the pandemic has brought to light the reality that the industry must move from an operations-focused approach to one that is customer-centric. In a recent study conducted by Deloitte, it …

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Solving Customer Problems is Key to Success in Omni-Channel Strategy

In his seminal autobiography, Walmart founder Sam Walton reiterated his philosophy of successful retailing as “giving consumers what they want.” “As a customer, you want everything: a wide assortment of good quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience. You …

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Neuromarketing – A foolproof approach to determining what customers want?

For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until some marketers began applying neuroscience to more accurately predict consumer purchase behavior. Diana Lucaci, founder and CEO of neuromarketing research firm True Impact , wants to help you get to the heart of what motivates consumers …

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Six Ways to Overcome the Mobile Zombie Apocalypse in Bank Branches

Picture this: dozens, maybe hundreds of people walking aimlessly, their eyes glazed, looking down, oblivious to the environment that surrounds them. No, this isn’t the next zombie apocalypse blockbuster, it’s the scene common at any grocery store, shopping mall or bank branch — everyone staring at their mobile phone. This generation of consumers could be …

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Augmented Reality in Packaging

When it comes to designing packaging that will stand out on shelves and drive purchase decisions for digitally-driven consumers, it is important to consider adding an extra ingredient. Augmented Reality (AR) is a method of enhancing package design by providing consumers with an opportunity to receive additional multimedia information at the click of a button. The following information …

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The Underbanked: Great Growth Opportunity in Retail Banking

The industry is recovering from one of the greatest depressions in our lifetime with a near collapse of the banking system. A renewed optimism is fuelled by higher level of consumer confidence with 257,000 jobs added in January 2015. As the economy continues to gain steam, financial institutions are focused again on driving growth as …

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Bilingual Packaging Guidelines in Canada

What are the basic bilingual Packaging/Labelling requirements in Canada? For products being sold nationally throughout Canada, most information on a label must be in both English and French and be of equal prominence in accordance with the “Consumer Packaging and Labelling Act and Regulations” and the “Quebec Charter of the French Language”. Bilingual Requirements as …

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