David Magnus

Electric car charger

How will EV charging transform fuel retail?

As electric vehicles slowly overtake the roads, EV charging stations will become a must-have for gas stations. If you need to install specialized electric vehicle charging points on your premises, you will ideally need some electric parking bay markings from https://evchargingbaymarkings.co.uk/ to help identify the areas. Even though the infrastructural demands, market uncertainty and regional […]

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Why the Health and Wellness Industries are Primed for Disruption

The winds of change have been blowing for a while now in the healthcare industry. Often ignored when it comes to topics on customer experience, the pandemic has brought to light the reality that the industry must move from an operations-focused approach to one that is customer-centric. In a recent study conducted by Deloitte, it

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270x370 neuroscience webinar

Neuromarketing – A foolproof approach to determining what customers want?

For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until some marketers began applying neuroscience to more accurately predict consumer purchase behavior. Diana Lucaci, founder and CEO of neuromarketing research firm True Impact , wants to help you get to the heart of what motivates consumers

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Six Ways to Overcome the Mobile Zombie Apocalypse in Bank Branches

Picture this: dozens, maybe hundreds of people walking aimlessly, their eyes glazed, looking down, oblivious to the environment that surrounds them. No, this isn’t the next zombie apocalypse blockbuster, it’s the scene common at any grocery store, shopping mall or bank branch — everyone staring at their mobile phone. This generation of consumers could be

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