We create credible brands that best reflect the organization’s mission, vision and goals, build trust, and shape future opportunities.
Our approach to brand strategy dwells in singular focus on brand coherence. Whether it’s branding strategy and positioning, naming, research and insights, employee engagement or strategic foresight, the focus on brand coherence is always anchored in immersing the organization towards strong internal alignment focusing on a clearly defined vision that is differentiated and proprietary
Planning for the future is just smart business. Shaping the future you want is possible with strategic foresight. Our foresight specialists offer a range of services to help brands become confident about creating their own future by understanding potential disruption as well as opportunities. With the pace of change accelerating, strategic foresight is becoming a critical tool for companies that want to face the future boldly and lead their industry. Given that many businesses are still new to understanding this field of study, we are happy to provide your company with an introductory presentation focused on foresight.
Brand Strategy & Positioning
Strong brands are built on strong foundations. A brand position is that cornerstone. We have over 30 years of experience helping brands define themselves in a compelling way that is relevant, differentiated and emotionally impactful. We dive deep to understand the market, emerging trends and the consumer to ensure a future-proofed solution that will resonate with your audience. Our strategy team offers a complete suite of brand strategy and positioning services.
A good name can be an enormously valuable asset – but in the age of URLs, SEO and global trade, names are harder than ever to develop. Our team of strategists, writers and designers can help. Successfully defining a name requires a thorough understanding of the market, a diverse team and a structured process. We have helped numerous brands find strong, stand-out names through a systematic approach that is equal parts strategy and creative play.
Research & Insights
Asking hard questions and formulating actionable insights is something our strategy team is passionate about. We have a wealth of experience conducting consumer and market research through traditional qualitative, quantitative and ethnographic techniques. We also employ cutting edge approaches including neuroscience in concert with augmented and/or virtual reality, field experiments grounded in the principles of behavioural economics, and data gathering through new technologies such as social listening tools and heat mapping. We then translate what this data meansfor your brand and develop potential solutions/opportunities.
Marketing, communications and branding are highly interconnected. The more closely they are aligned, the stronger your marketing and communications initiatives will be. At SLD we help marketing and communications teams build strategic plans to ensure greater adherence to brand positioning, transition to refreshed positions and to meet specific communications goals for special initiatives. We consider the impact of emerging demographics, shifting customer needs and most relevant communication platforms.