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Our publications section, driven by President Jean-Pierre Lacroix, helps marketing professionals advance their knowledge and learning in all core marketer competencies. His books provide ground-breaking ideas and approaches in the industry to provide our readers with in-depth, relevant content, progressive ideas, and actionable insights that are applicable to your specific projects.  Our insights equip brand marketers with the tools for success and provide a platform for discussion.

Latest publications

  • Desire by Design
    Conventional thinking has brands constantly scrambling to give customers wh...
    September 20, 2018
  • Belonging Experiences
    How does a business create strong brand loyalty when there is so much compe...
    June 15, 2010