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Publications

Our publications section, driven by President Jean-Pierre Lacroix, helps marketing professionals advance their knowledge and learning in all core marketer competencies. His books provide ground-breaking ideas and approaches in the industry to provide our readers with in-depth, relevant content, progressive ideas, and actionable insights that are applicable to your specific projects. Our insights equip brand marketers with the tools for success and provide a platform for discussion.

Desire by Design

Conventional thinking has brands constantly scrambling to give customers wh...

Publication

September 20, 2018
Belonging Experiences

How does a business create strong brand loyalty when there is so much compe...

Publication

June 15, 2010
The Business of Graphic Design

Jean-Pierre Lacroix was a contributing author for RGD's The Business of G...

Publication

January 30, 2002

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