Latest Publications

JP Design By Desire

Desire by Design

Conventional thinking has brands constantly scrambling to give customers what they want. But what if wanting is no longer enough? A customer may want a

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JP Belonging Experiences

Belonging Experiences

How does a business create strong brand loyalty when there is so much competition for customers attention and needs? In Belonging Experiences, author Jean-Pierre Lacroix

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JP RGD Business of Graphic Design

The Business of Graphic Design

Jean-Pierre Lacroix was a contributing author for RGD’s The Business of Graphic Design, “the first and only comprehensive Canadian guide to maintaining a graphic design business.” The handbook

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