Brand Strategy

4 Reasons Why Your Company Needs an Employee Rewards Program

Companies are increasingly using rewards programs to motivate and retain employees and customers. Industries can benefit from an employee rewards program, which combines various elements to recognize employees for their work and dedication, especially when faced with unfair treatment at work. For instance, finance, a sector often plagued by high customer attrition and average employee […]

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4 Strategies for Engaging Generation Z with Your Packaging Design

Packaging Design / Matthew Wilson

As the digital era progresses, businesses must remain aware of the ever-changing landscape of consumer behavior. Generation Z is a powerful generation that is quickly becoming one of the world’s most important consumer groups. Companies must adapt their strategies to appeal to this diverse demographic, which has varying expectations for packaging design and innovation. Packaging

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Brand Implementation: What it is, Why it’s Important, and How to Succeed

Brand Strategy, Retail / Matthew Wilson

Successful brands understand their true value is not a product or service, but the consistent delivery of an idea that resonates with their consumer. Nike sells empowerment, not shoes. Apple sells innovation, not computers. Sephora sells self-expression, not cosmetics, and so on. But simply identifying a powerful position is not enough. How consistently and authentically

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Revolutionizing Healthcare: Exploring the Promising Future of Robots and AI in Medicine

Digital Experiences, Health and Pharmaceutical / Matthew Wilson

The integration of robotics and AI is one of the most exciting advancements in the healthcare industry in recent years. From pharmacies to medical spas, healthcare experiences are increasingly incorporating robotics technology to improve patient care and efficiency. In this blog post, we’ll look at the future of robotics in healthcare through the lens of

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Canadian Produce Marketing Association 2023

Matthew Wilson

SLD President Jean-Pierre Lacroix delivers a presentation on what the future of sustainable packaging looks like to the Canadian Produce Marketing Association. The video below will cover: The challenge with sustainable packaging in both Canada and North America Why the Circular Economy might be a solution A visual exploration of what the Supermarket of the

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Why Customer Convenience Is Critical To Circular Economy Participation

Brand Strategy, Environmental Design, Retail, Retail Design / Matthew Wilson

According to our recent research on the circular economy, one of the biggest barriers to adopting more sustainable products and services is inconvenience. This shouldn’t come as a shock: making things easy for consumers is one of the pillars of good service. In a world where we can have almost anything delivered to our doorstep

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How To Define Your Company’s Value Proposition (With Free Guide)

Brand Strategy / Matthew Wilson

How do you meet the needs and aspirations of your customers? How do you differentiate your brand to start successfully selling products and services? It’s best to start by determining your company’s needs and priorities. Many brands fail to define their value proposition, even though it may appear obvious to some. A positioning process can

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How To Develop An Influencer Marketing Strategy For Your Brand

Brand Strategy / Matthew Wilson

Choosing the right influencer to work with your brand can be challenging for any marketer. With more creators than ever at their disposal, creating the right fit with your brand can be a disaster if chosen poorly but provide a huge ROI if done correctly. With the surge of social media platforms like the short

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What Will 2023 Look Like For Retail Brands?

Brand Strategy, Retail, Thought Leadership / Matthew Wilson

We are emerging from the pandemic and should expect a period of chaos as customers establish new values, such as working from home, inflation, and the recession. At the same time, companies try to respond to remain relevant. Our predictions for 2022 were fairly accurate, citing increased automation, the need to go green, the emergence

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How the Circular Economy Builds Customer and Brand Loyalty

Retail, Retail Design, Specialty Retail / Matthew Wilson

Circular retail services are gaining popularity among businesses looking to limit their environmental impact and remain relevant in a changing landscape. With society in the early stages of developing effective closed-loop business models, we set out to investigate best retail practices within the circular economy. The study focuses on three key sections – refill, return,

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Why Digital Banking Services Can’t Beat The Superior Branch

Financial Services / Matthew Wilson

Banking trust is still regarded as one of the top priorities for consumers, with research indicating that it is one of the most important factors in selecting a bank. It is critical to demonstrate trust as a brand and as a service in order to attract customers and create customer engagement. With the rise of

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The Circular Economy Webinar

Matthew Wilson

The world as we know it is changing. Human reliance on plastic, combined with its long lifespan, has resulted in a global buildup of plastic waste. According to research, the average American generates nearly 221 kilograms of plastic waste per year, creating billions of tonnes of waste worldwide. With this in mind, and with increased

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6 Tips for Creating A Positive Patient Experience in Health & Wellness

Brand Strategy, Health and Pharmaceutical / Matthew Wilson

Creating a positive patient experience, while sounding easy enough, can be a major challenge for health and wellness providers. Waiting rooms in major healthcare facilities have even been shown in scientific studies to cause patients distress, among other negative effects. Waiting for their names to be called can take hours for your patients, especially if

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What Is The Ideal Future Of A Seamless Banking Experience?

Customer Experience, Financial Services / Matthew Wilson

Major Banking Disruption Bank closures reached an all-time high in 2021, up 38% from the previous year. Banks, under pressure to demonstrate earnings, are supporting this goal by reducing labor and closing branches. Most understand that some branches are required to maintain market awareness and provide face-to-face service when customers request it. By focusing on

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Cash In The USA 2022

Matthew Wilson

SLD conducted a study to help financial institutions think more broadly regarding the consequences of branch closure while providing insights that will empower their branch network and banking services to remain relevant. Ultimately, this answers the question: How to provide an integrated customer experience leveraging a new distribution/branch model and a best-in-class digital experience? The

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Overcoming Bad Press

Brand Strategy / Matthew Wilson

No brand is immune to falling from grace even beloved brands have come under fire for both serious misconduct and things that are completely beyond their control. Some have managed to regain consumer confidence while others stumbled for years or even completely faltered. In today’s conversation, we’re talking about how brands need to address negative

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Why Bank Branches Are The Solution for Successful Digital Transformation in Banking

Financial Services / Matthew Wilson

Most financial institutions continue to prioritize digital transformation and digital technology, leveraging their online and mobile platforms to reduce customer attrition caused by branch relocation and closure. As a result of this shift, many banks and credit unions have shifted from traditional banking to digital-first institutions. This change increases online and mobile customer usage and

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How to Hire More Retail Workers with a Powerful Employee Value Proposition

Brand Strategy, Corporate Identity, Retail / Matthew Wilson

In the midst of a global labor shortage, retail brands are dealing with chronic understaffing in their stores. Frontline employees are the face of retail brands; they provide service, advice and guidance, and assistance with complex transactions. A positive experience with an engaged employee can have a significant impact on the customer experience. However, with

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Understanding Customer Segmentation

Brand Strategy, Retail / Matthew Wilson

TRANSCRIPTION Male Speaker: This is “Think Retail,” a podcast where top designers, strategists, thought leaders, and business people discuss what’s coming next. Melinda: Hi, I’m Melinda, and you are listening to “Think Retail.” And today we’re gonna be talking about some different approaches you can take to customer segmentation. Understanding your target consumer is key

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5 Best Personalized Retail Experiences

Retail / Matthew Wilson

E-commerce and personalization have forever altered the retail customer experience. Modern consumers expect tailored customer journeys in their retail experiences, which many retailers are delivering through personalized shopping, including personalized tunic Greek clothing options. Retail personalization gives customers a consistent shopping experience across all touchpoints. Creating personalized retail experiences is important because it emotionally connects

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4 Reasons Why Your Company Needs an Employee Rewards Program

4 Strategies for Engaging Generation Z with Your Packaging Design

Brand Implementation: What it is, Why it’s Important, and How to Succeed

Revolutionizing Healthcare: Exploring the Promising Future of Robots and AI in Medicine

Canadian Produce Marketing Association 2023

Why Customer Convenience Is Critical To Circular Economy Participation

How To Define Your Company’s Value Proposition (With Free Guide)

How the Circular Economy Builds Customer and Brand Loyalty

Why Digital Banking Services Can’t Beat The Superior Branch

The Circular Economy Webinar

6 Tips for Creating A Positive Patient Experience in Health & Wellness

What Is The Ideal Future Of A Seamless Banking Experience?

Cash In The USA 2022

Overcoming Bad Press

Why Bank Branches Are The Solution for Successful Digital Transformation in Banking

How to Hire More Retail Workers with a Powerful Employee Value Proposition

Understanding Customer Segmentation

5 Best Personalized Retail Experiences

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