Inspiring the Future of Consumer Experiences
Inspiring the Future of Consumer Experiences
To effectively represent its national membership, CRFA needed a name that was strong, clear and memorable. The new name Restaurants Canada builds on its past brand equity while signalling a new era for the association.
Restaurants Canada Read More »
How do you manage growth in a project based business environment? The reality today is most firms need a minimum of fifteen percent of new business just to keep revenues even from year to year. The challenge is how do you generate this growth effectively and consistently when the focus is to design and not
Marketing Your Design Firm Read More »
Did you know that companies with well-established loyalty programs have a healthier bottom line? Are you looking for ways to establish or enhance your company’s loyalty program? Strong loyalty programs move beyond points or rewards. A well-designed loyalty program results in incremental gains, turning a customer who spends $X, into a customer who spends $X
Leveraging Brand Loyalty Programs Read More »
The perception of the CFO is changing. No longer seen as the “CF-No”, successful financial executives are evolving into more strategic roles within their companies. A new study entitled “Branding the CFO” has been released by the Canadian Financial Executives Research Foundation (the research arm of FEI Canada). This study, sponsored by branding and design
Branding the CFO: Leadership Beyond Finance Read More »
Celebrating its 70th anniversary in 2014, the Canadian Restaurant and Foodservices Association (CRFA) is embarking on a new era. The 30,000-member organization has changed its name and brand identity to support its strategic plan. Shikatani Lacroix worked with the association to develop a new name, logo and tagline, Restaurants Canada: The voice of foodservice, and
Shikatani Lacroix Serves Up a New Brand Identity for CRFA Read More »
Shikatani Lacroix created private label brand positioning, brand strategy, and packaging design for Shoppers Drug Mart private label Life Brand
Shoppers Drug Mart Read More »
Six steps towards ensuring brand alignment Shikatani Lacroix has conducted a study on brand coherence with more than 120 companies worldwide to determine how businesses create and refine their brand position, and integrate it within their organization. The report looks at the perceived impact of an organization’s branding initiative and the challenges to launching an
Organizational Brand Coherence Read More »
Financial Executives Canada commissioned SLD to design a new brand essence, value proposition and brand identity.
Financial Executives Canada Read More »
Consumers’ emotional connection to shopping online and in retail As consumers continue to seek more convenient methods of shopping, through mobile and online, the potential for further sales erosion continues to threaten retailers. This behavior spells trouble for a number of traditional retailers who will experience significant sales leakage due to lost potential revenue to
Re:Store – Redefining Retail Read More »
How does a business create strong brand loyalty when there is so much competition for customers attention and needs? In Belonging Experiences, author Jean-Pierre Lacroix explores the trends that impact how consumers connect with products and services while outlining a new model for brand engagement based on more than thirty years of leveraging the power
Belonging Experiences Read More »
Shikatani Lacroix created a breakthrough structural package and graphics that clearly reinforced the emotive and functional benefits of Vivitas.
Petro-Canada needed a new communication strategy for employee branding and student recruitment.
