Brand Strategy

Customer Experience Transformation

Six Things That Banks Should Avoid During Customer Experience Transformation

Brand Strategy, Financial Services /

For banks, Customer Experience (CX) transformation is full of challenges and opportunities. As markets evolve, new regulations are introduced, and financial behaviors shift, businesses must adapt and reinvent themselves to stay relevant. Drawing insights from our studies, particularly from our white papers “Overcoming Stealth Attrition In Retail Banking” in 2017 and “How Branch-Focused Customer Experiences […]

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AI Regulations

How will AI be Regulated? What Brands Need to Know

Brand Strategy, Communications, Organizations, Retail, Thought Leadership /

Lawmakers around the world are scrambling to regulate advanced artificial intelligence (AI) technologies. The European Union (EU) recently passed the Artificial Intelligence Act, while President Biden has signed several executive orders regarding advanced AI. Canada’s Bill C-27, not yet passed, attempts to regulate AI but has come under heavy criticism for being insufficient. As retail

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Grocery

5 Great Examples of Private Label Design in Grocery Retail

Brand Engagement, Brand Strategy, Corporate Identity, Packaging Design /

In a world where inflation and the rising cost of living have become increasingly apparent, private labels are emerging as go-to brands for affordability and quality. These private labels, not limited to grocery chains but also found in discount retailers and cosmetics brands, offer a compelling alternative to national brands. What makes these private labels

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Grocery Cost

Value-based Grocery Shopping: The Opportunities for CPG Brands

Brand Strategy, Packaging Design /

In today’s challenging economic landscape with high inflation, many consumers are becoming increasingly budget-conscious with grocery shopping. As a result, discount and value-based retailers have been more popular as go-to destinations for some shoppers trying to minimize food costs. Research by Statista shows that the share of grocery store shoppers using Dollarama has increased by

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Indie Brand Launch Kit: How to Set Your Brand Up for Success

Brand Strategy /

Starting a business is like building a house – there are some fundamentals you must get right to ensure it stays standing and provides a foundation for the future. From building a business case to naming and branding, this toolkit will help entrepreneurs and indie brands build a solid foundation. This easy-to-follow worksheet will help

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Store

The Power of Concept Stores with Little or No Inventory

Retail Design /

Concept stores are an innovative departure from conventional brick-and-mortar stores, offering carefully curated, immersive encounters with a brand. Investing in a store that features minimal or no products on-site seems bold and costly. Why should brands consider such an investment? While profitability might not be the immediate outcome, concept stores possess great marketing potential. Their

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Trust

Building Brand Trust in an Age of Deep Fakes, Bot Factories & Angry AI

Brand Strategy /

In 2021 we launched a consumer study series to understand how misinformation impacted consumers. We discovered that despite an emerging skepticism, there was a high level of optimism as the pandemic appeared to be subsiding and life was finally “returning to normal.” Today, inflation, the war in Ukraine, climate-related extreme weather, and political division unfolding

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Think outside the box

Breaking Category Norms: 6 Brands That Went Against The Flow

Brand Strategy, Digital Experiences /

In the world of brand strategy, there are norms in each category that are considered to be the wisdom of the day. These rules are in flux, responding to changing market dynamics and consumer expectations, but it is uncommon for brands to deviate from norms. Occasionally, however, someone decides to go against the flow. In

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What Can CPG Brands Learn From Packaging Design In Asia?

Design Innovation, Food and Beverage, Packaging Design /

In Canada, an ethnically and culturally diverse country, it’s not hard to find CPG products imported from Asia. What can CPG brands in North America learn from their designs? From the sleek simplicity of Japanese packages to the playful charm of South Korean designs and the intricate artistry of Indian creations, the variety and creativity

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Polarization

How can retailers navigate political and ESG polarization?

Brand Strategy /

In this divided era with the growing influence of social media, retail leaders and strategists suffer a major headache: how can they sail through the stormy seas of competing ideologies while keeping customers happy? Faced with political and ESG (Environmental, Social, and Governance) polarization, businesses have to walk a tightrope between sticking to brand values

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Inclusivity In Retail

Retail Design /

Inclusion has grown in importance and is being recognized in a variety of areas, including retail store design. In retail store design, inclusiveness entails making spaces accessible, welcoming, and safe for all customers, regardless of their background or physical abilities. The recent politicization of “woke” ideas and policies has created the perception of a divide

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Future-Proof Your Company: Top Metrics to Measure for Resilience and Innovation

Brand Strategy, Thought Leadership /

Planning for future disruptions is critical to remain competitive. Predicting change far into the future is becoming more challenging. According to our recent study on measuring what matters, focusing solely on return on investment is no longer the best predictor of performance and resilience. Estimating a company’s future value or investment involves metrics such as

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employees putting pieces of a puzzle together on a white and blue background

4 Reasons Why Your Company Needs an Employee Rewards Program

Retail /

Companies are increasingly using rewards programs to motivate and retain employees and customers. Industries can benefit from an employee rewards program, which combines various elements to recognize employees for their work and dedication, especially when faced with unfair treatment at work. For instance, finance, a sector often plagued by high customer attrition and average employee

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