Insights
This section integrates content from our former thought leadership site Design Lounge to provide marketing professionals with a one-stop shop for industry news, applicable case study examples, and insightful thought leadership, including in-depth proprietary research and Outdoor Advertising as well.
Interviewing the top minds in the industry today, we also produce original podcasts discussing brand strategies, market trends and business concerns that address issues currently affecting your organization. Our insights equip brand marketers with the tools for success and provide a platform for discussion. Cruise our pages and don’t hesitate to contact us with any questions or requests.
Latest Insights
Loyalty & Rewards Forum 2026
Canadian consumers are officially facing reward fatigue. While the average Canadian signs up for 13 different loyalty programs, they actively use fewer than five, and


Navigating the New “Local”: Nationalism in a Global Community
In our 2026 SLD Trends Report, we identify how nationalism is influencing the way people trust and choose brands. Shoppers are looking closer to home
Transformation Readiness Self-Assessment Tool
IS YOUR BRAND READY FOR THE FUTURE? The Transformation Readiness Tool is built to measure how well your business can adapt to a changing market.


Foodservice Brands & Emotional Connection Study
FOODSERVICE BRANDS & EMOTIONAL CONNECTION STUDY In the Foodservice industry, loyalty can be won or lost in a heartbeat, and being “recognizable” isn’t enough to


Walmart
/wp-content/uploads/2025/07/walmart_casestudy_banner.mp4 FUN & Games Colourful connectivity in the toy zone CLIENT Walmart PROJECT Walmart Toy Zone RELATED SERVICE EnvironmentalGraphic DesignWayfinding THINK Walmart is the number


Financial Brand Forum 2026
Jean‑Pierre Lacroix, President of SLD, speaks at The Financial Brand Forum, revealing how the $124 trillion Great Wealth Transfer is fundamentally reshaping the physical branch. Drawing
