2023 has witnessed many changes in brand transformation, from the controversial rebranding of Twitter to X, Nokia’s futuristic wordmark, and PepsiCo’s new logo and identity. Many of these changes were driven by the need to remain relevant to existing consumers while appealing to younger segments who look for brands to reflect their self-image. With the […]
Think Ahead for 2024: What Brands Need to Know Read More »
In an age of information overload, the CPG industry is constantly looking for innovative strategies to capture consumer attention. One viable approach is the integration of game elements and prizes into marketing, product, or packaging designs. Gamification can emotionally engage consumers through leveraging the intense emotions of rivalry and accomplishment. CPG brands that wish to
Using Gamification For CPG Brands Read More »
In our packaging series from around the world, we’ve approached and dissected diverse packaging design styles from continents like Asia, Europe, and Oceania. For our journey into South America, rather than styling, we’ll be appreciating packaging design in the context of specific beverage categories, including coffee, tea, wine, and beer. South American beverages are some
What can CPG Brands Learn from Packaging Design in South America? Read More »
https://www.sld.com/wp-content/uploads/2023/11/SLD_Cheetos_CaseStudy_Header_Explosion_720-1.mp4 CRUNCHY CREATIONS FOR CANADA Maple leaves, ketchup and pizza flavors… Playful package designs for limited-edition CHEETOS®. CLIENT PepsiCo Foods Canada PROJECT CHEETOS® Limited- Edition Products RELATED SERVICE Package Design THINK CHEETOS®, the much-loved crunchy and cheesy treats, needed fun package designs for their uniquely Canadian LTOs. With flavors from ketchup to pizza, shapes from
In our packaging design journey around the world, we’ve explored the diverse styles of Asia and the classic elegance of Europe. Now, we will venture into the scenic and vibrant world of Oceania, a region famous for its natural landscapes, fruits, and veggies. Oceania’s packaging design features positivity and a dash of the sunny, carefree
What can CPG Brands Learn from Packaging Design in Oceania? Read More »
In a world where inflation and the rising cost of living have become increasingly apparent, private labels are emerging as go-to brands for affordability and quality. These private labels, not limited to grocery chains but also found in discount retailers and cosmetics brands, offer a compelling alternative to national brands. What makes these private labels
5 Great Examples of Private Label Design in Grocery Retail Read More »
In the previous blog, we explored how culture influences creativity, starting with inspiration from the continent of Asia. This time, we’re heading to Europe, a place where packaging design has a long and fascinating history. European packaging design is known for its versatility, combining both classic and modern styles of design. It’s a diverse world
What can CPG brands learn from packaging design in Europe? Read More »
In today’s challenging economic landscape with high inflation, many consumers are becoming increasingly budget-conscious with grocery shopping. As a result, discount and value-based retailers have been more popular as go-to destinations for some shoppers trying to minimize food costs. Research by Statista shows that the share of grocery store shoppers using Dollarama has increased by
Value-based Grocery Shopping: The Opportunities for CPG Brands Read More »
https://www.sld.com/wp-content/uploads/2023/09/SLD_CaseStudy_CDI_720.mp4 TRANSFORMING THE CDI BRAND Energized designs give unity and a new life to a family of brands that provide mental health assistance to children, youth, and families. CLIENT Child Development Institute PROJECT Child Development Institute Rebranding RELATED SERVICE Brand Design THINK CDI is a world-class leader in helping children, youth, and families develop life-long
https://www.sld.com/wp-content/uploads/2023/08/CaseStudy_GiantValue_720.mp4 GIANT SHELF IMPACT — CHECK! Bold and modern designs that energize a private label brand. CLIENT Giant Tiger PROJECT Giant Value RELATED SERVICE Visual Identity Private Label Design & Optimization Package Design THINK To Canadians, Giant Tiger is a beloved and unique brand with a strong neighborhood feel and a playful and down-to-earth energy.
In Canada, an ethnically and culturally diverse country, it’s not hard to find CPG products imported from Asia. What can CPG brands in North America learn from their designs? From the sleek simplicity of Japanese packages to the playful charm of South Korean designs and the intricate artistry of Indian creations, the variety and creativity
What Can CPG Brands Learn From Packaging Design In Asia? Read More »
Accurately predicting the future of retail environments, customers, and trends can be difficult for any brand. With so many businesses focusing on how to better serve Generation Z customers, an entire generation has been forgotten and cast aside: baby boomers. According to census data, there are approximately 73 million baby boomers in the United States,
Revealing Untapped Potential: How CPG Brands Can Thrive in the Baby Boomer Market Read More »
Printing has never been more important in the design world than it is today. As packaging and marketing become more colorful and complex, it is up to production teams to ensure that the proper procedures are followed for a project’s successful printing. In this blog, we’ll go over all of the important terms, aspects, and
The Importance of Printing in Design: A Guide to Print Production Read More »
In today’s world, people are much more conscious of their food choices. According to our survey of 12,000 Canadians and 59,000 Americans, 58% of Canadians and 50% of Americans are actively attempting to eat healthier. Many respondents in both countries report eating less meat and avoiding foods with artificial flavors and preservatives. This increase in
The Importance of Nutritional Labeling in a Health-Conscious World Read More »
As the digital era progresses, businesses must remain aware of the ever-changing landscape of consumer behavior. Generation Z is a powerful generation that is quickly becoming one of the world’s most important consumer groups. Companies must adapt their strategies to appeal to this diverse demographic, which has varying expectations for packaging design and innovation. Packaging
4 Strategies for Engaging Generation Z with Your Packaging Design Read More »
Circular retail services are gaining popularity among businesses looking to limit their environmental impact and remain relevant in a changing landscape. With society in the early stages of developing effective closed-loop business models, we set out to investigate best retail practices within the circular economy. The study focuses on three key sections – refill, return,
How the Circular Economy Builds Customer and Brand Loyalty Read More »
SLD is proud to announce that we have won a 2022 American Inhouse Design Award. The award, presented by Graphic Design USA, is in recognition of our work for Peller Estates with their line of Wine Spritzers. Boutique branding agencies from around the world submitted their work, with only 10% recognized as winners. “Winning an American Inhouse Design
SLD Wins 2022 American Inhouse Design Award for Peller Estates Wine Spritzers Read More »
https://www.sld.com/wp-content/uploads/2022/07/Moosehead_LogoBuild_720.mp4 Drink Blink: Sips of Canada Savor the diverse scenery and unique elements of Canada with Moosehead’s classic beer — encapsulated in exquisitely designed cartons, cans, bottles, and various merchandises. CLIENT Moosehead Breweries Limited PROJECT Various Packages for Moosehead RELATED SERVICE Package Design THINK Moosehead, a renowned Canadian brewery steeped in tradition, holds a special
https://www.sld.com/wp-content/uploads/2022/07/MMHeaderV2.mp4 FROM FREEZER TO TABLE A complete reimagining of a brand through the lens of experience CLIENT M&M Food Market PROJECT M&M Transformation Project RELATED SERVICE Brand Strategy & Positioning, Corporate Identity, Retail Design, Visual Identity Design, Private Label Design & Optimization, Web Design, Digital Signage THINK M&M Food Market, a frozen foods specialty grocer,
https://www.sld.com/wp-content/uploads/2022/07/SLD_CaseStudy_NestleHS_v5.mp4 REIMAGINING HEALTH THROUGH NUTRITION Moving toward recovery and care, Nestlé Canada needed a cohesive package design that spoke to wellness CLIENT Nestlé Canada PROJECT Nestlé Health Science Canada RELATED SERVICE Packaging Design THINK With a full portfolio of health products, creating a unified brand presence that didn’t sacrifice the identity of individual products was
Nestlé Health Science Read More »
