Food & Beverage

SVNS Hard Seven Up

https://www.sld.com/wp-content/uploads/2024/04/SVNS_Header_Alpha-master.webmhttps://www.sld.com/wp-content/uploads/2024/04/SVNS_Header_Alpha-master.mov 7UP Enters The Mix Tapping into a surging market using an iconic brand to deepen customer appeal. CLIENT PepsiCo PROJECT SVNS Hard Seven Up RELATED SERVICE Package DesignStrategy https://www.sld.com/wp-content/uploads/2024/04/Precomp_ThinkAnimation-1-1.movhttps://www.sld.com/wp-content/uploads/2024/04/Precomp_ThinkAnimation-1.webm THINK As Ready-To-Drink alcoholic beverages gained popularity in Canada, PepsiCo partnered with Labatt to capitalize on the already popular mix of 7UP and Vodka in […]

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Clover Leaf: Premium Line

https://www.sld.com/wp-content/uploads/2024/03/SLD_CaseStudy_CloverLeaf_Video_TOP-1-1.movhttps://www.sld.com/wp-content/uploads/2024/03/SLD_CaseStudy_CloverLeaf_Video_TOP-1.webm MAKING WAVES Curating a refined culinary experience with an elevated design. CLIENT Clover Leaf Seafoods PROJECT Premium line for Clover Leaf Seafoods RELATED SERVICE Package Design https://www.sld.com/wp-content/uploads/2024/03/SLD_CaseStudy_CloverLeaf_Video_BOTTOM.webmhttps://www.sld.com/wp-content/uploads/2024/03/SLD_CaseStudy_CloverLeaf_Video_BOTTOM-1.mov THINK To captivate food enthusiasts, Clover Leaf Seafoods introduced a premium product line. The packaging design should look modern, appealing, and inspiring, all while setting the brand

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Giant Tiger Marché

https://www.sld.com/wp-content/uploads/2024/02/CaseStudy_GTMarche_Video_v4.mp4 ELEVATED ESSENTIALS A thoughtful visual system created to work across a wide range of product categories. CLIENT Giant Tiger PROJECT Giant Tiger Marché RELATED SERVICE Visual Identity Design Private Label Design & Optimization Package Design THINK Positioned as a national brand equivalent (NBE), Giant Tiger Marché is a new private label brand by Giant

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Packaging

The Importance of Details in Packaging: 3 Examples of Thoughtful Packaging Design

Packaging Design /

Grocery shopping is a habitual task of navigating aisles, filling carts, and checking out products. Amid this routine, brands have a unique opportunity to engage consumers through their package design. The magic lies in the details—small touches that can make shoppers pause and appreciate the products they choose, creating the opportunity to turn an ordinary

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Using Gamification For CPG Brands

Packaging Design /

In an age of information overload, the CPG industry is constantly looking for innovative strategies to capture consumer attention. One viable approach is the integration of game elements and prizes into marketing, product, or packaging designs. Gamification can emotionally engage consumers through leveraging the intense emotions of rivalry and accomplishment. CPG brands that wish to

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Thumbnail_Bottle

What can CPG Brands Learn from Packaging Design in South America?

Packaging Design /

In our packaging series from around the world, we’ve approached and dissected diverse packaging design styles from continents like Asia, Europe, and Oceania. For our journey into South America, rather than styling, we’ll be appreciating packaging design in the context of specific beverage categories, including coffee, tea, wine, and beer. South American beverages are some

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Cheetos

https://www.sld.com/wp-content/uploads/2023/11/SLD_Cheetos_CaseStudy_Header_Explosion_720-1.mp4 CRUNCHY CREATIONS FOR CANADA Maple leaves, ketchup and pizza flavors… Playful package designs for limited-edition CHEETOS®. CLIENT PepsiCo Foods Canada PROJECT CHEETOS® Limited- Edition Products RELATED SERVICE Package Design THINK CHEETOS®, the much-loved crunchy and cheesy treats, needed fun package designs for their uniquely Canadian LTOs. With flavors from ketchup to pizza, shapes from

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Packaging

What can CPG Brands Learn from Packaging Design in Oceania?

Brand Engagement, Brand Strategy, Packaging Design /

In our packaging design journey around the world, we’ve explored the diverse styles of Asia and the classic elegance of Europe. Now, we will venture into the scenic and vibrant world of Oceania, a region famous for its natural landscapes, fruits, and veggies. Oceania’s packaging design features positivity and a dash of the sunny, carefree

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Grocery

5 Great Examples of Private Label Design in Grocery Retail

Brand Engagement, Brand Strategy, Corporate Identity, Packaging Design /

In a world where inflation and the rising cost of living have become increasingly apparent, private labels are emerging as go-to brands for affordability and quality. These private labels, not limited to grocery chains but also found in discount retailers and cosmetics brands, offer a compelling alternative to national brands. What makes these private labels

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Thumbnail_Packaging Design in Europe

What can CPG brands learn from packaging design in Europe?

Packaging Design /

In the previous blog, we explored how culture influences creativity, starting with inspiration from the continent of Asia. This time, we’re heading to Europe, a place where packaging design has a long and fascinating history. European packaging design is known for its versatility, combining both classic and modern styles of design. It’s a diverse world

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Grocery Cost

Value-based Grocery Shopping: The Opportunities for CPG Brands

Brand Strategy, Packaging Design /

In today’s challenging economic landscape with high inflation, many consumers are becoming increasingly budget-conscious with grocery shopping. As a result, discount and value-based retailers have been more popular as go-to destinations for some shoppers trying to minimize food costs. Research by Statista shows that the share of grocery store shoppers using Dollarama has increased by

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CDI

https://www.sld.com/wp-content/uploads/2023/09/SLD_CaseStudy_CDI_720.mp4 TRANSFORMING THE CDI BRAND Energized designs give unity and a new life to a family of brands that provide mental health assistance to children, youth, and families. CLIENT Child Development Institute PROJECT Child Development Institute Rebranding RELATED SERVICE Brand Design THINK CDI is a world-class leader in helping children, youth, and families develop life-long

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Giant Tiger

https://www.sld.com/wp-content/uploads/2023/08/CaseStudy_GiantValue_720.mp4 GIANT SHELF IMPACT — CHECK! Bold and modern designs that energize a private label brand. CLIENT Giant Tiger PROJECT Giant Value RELATED SERVICE Visual Identity Private Label Design & Optimization Package Design THINK To Canadians, Giant Tiger is a beloved and unique brand with a strong neighborhood feel and a playful and down-to-earth energy.

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What Can CPG Brands Learn From Packaging Design In Asia?

Design Innovation, Food and Beverage, Packaging Design /

In Canada, an ethnically and culturally diverse country, it’s not hard to find CPG products imported from Asia. What can CPG brands in North America learn from their designs? From the sleek simplicity of Japanese packages to the playful charm of South Korean designs and the intricate artistry of Indian creations, the variety and creativity

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Revealing Untapped Potential: How CPG Brands Can Thrive in the Baby Boomer Market

Packaging Design /

Accurately predicting the future of retail environments, customers, and trends can be difficult for any brand. With so many businesses focusing on how to better serve Generation Z customers, an entire generation has been forgotten and cast aside: baby boomers. According to census data, there are approximately 73 million baby boomers in the United States,

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The Importance of Printing in Design: A Guide to Print Production

Digital Experiences /

Printing has never been more important in the design world than it is today. As packaging and marketing become more colorful and complex, it is up to production teams to ensure that the proper procedures are followed for a project’s successful printing. In this blog, we’ll go over all of the important terms, aspects, and

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The Importance of Nutritional Labeling in a Health-Conscious World

Packaging Design /

In today’s world, people are much more conscious of their food choices. According to our survey of 12,000 Canadians and 59,000 Americans, 58% of Canadians and 50% of Americans are actively attempting to eat healthier. Many respondents in both countries report eating less meat and avoiding foods with artificial flavors and preservatives. This increase in

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4 Strategies for Engaging Generation Z with Your Packaging Design

Packaging Design /

As the digital era progresses, businesses must remain aware of the ever-changing landscape of consumer behavior. Generation Z is a powerful generation that is quickly becoming one of the world’s most important consumer groups. Companies must adapt their strategies to appeal to this diverse demographic, which has varying expectations for packaging design and innovation. Packaging

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