Inspiring the Future of Consumer Experiences
Inspiring the Future of Consumer Experiences
Transformation is messy and carries a high degree of failure, with more than 84 percent of digital transformations failing and more than 9 billion dollars going to waste. The pandemic has increased the risk due to the accelerated need for organizations to digitally transform themselves to respond to the shift to online shopping, home delivery, […]
Physi-Digital: Humanizing Digital Transformation for Retail Read More »
No industry or brand has been immune to the disruption of the past decade. From technological advances and start-ups to a global pandemic, change has become the only constant. The health and wellness industries are no exception – and as patient/consumer demand pushes the sector down a new path, brands must reassess their business models
How Disruption is Driving Business Model Reinvention in Healthcare Read More »
Even though grocery stores remained open during lockdown, many people chose to do their grocery shopping online to avoid exposure to COVID. In fact, in SLD’s recent study on e-commerce for CPG brands, 69 percent of respondents said they shopped more online for groceries during the pandemic. For CPG brands, this news is not generally
The Future of E-Commerce for CPG Brands Read More »
Transformation is challenging and comes with many risks. Every year more than 9 billion dollars go to waste as transformation initiatives fail to deliver on their promise. The pandemic may have forced the acceleration of many digital transformation initiatives, but in the rush to address immediate needs, there is a risk that long-term goals have
Physi-Digital: Humanizing Digital Transformation for Healthcare Read More »
Industry leaders ath Power, Bridjr, Engageware, Intel, JohnRyan, OptiFi and SLD have joined forces to create a new collective: H2D. An acronym for Human to Digital, the new group’s mission is to drive greater transformational value for brands through their areas of expertise, which include humanized engagement, immersive experiences, and marketing optimization. To celebrate the
Humanizing Digital Transformation: Webinar Read More »
The need for banks to drive greater efficiencies and reduce the cost of delivering financial products and services has resulted in the introduction of various micro-branch formats around the globe. Our recent study, Physi-Digital: Humanizing Your Bank’s Digital Transformation, noted that most banks are putting great importance on their digital and physical customer experiences as
5 Pitfalls Banks Must Avoid When Launching a Micro-Branch Read More »
At his first in-person event since the beginning of COVID-19, SLD’s Jean-Pierre Lacroix was happy to be in attendance for the 2021 Bank Customer Experience Summit in Chicago, Illinois. Along with moderating a panel discussion titled “From Transactional to Relational: Gaining New Customers and Keeping Them for Life,” Jean-Pierre also represented SLD at the BCX
SLD Wins Best Branch Experience at 2021 BCX Awards Read More »
Industry leaders ath Power, Bridjr, Engageware, Intel, JohnRyan, OPTiFi and SLD have joined forces to create a new collective: H2D. An acronym for Human to Digital, the new group’s mission is to drive greater transformational value for brands through their respective areas of expertise, which include humanized engagement, immersive experiences, and marketing optimization. “The H2D
H2D Collective Launches With Aim of Humanizing Digital Transformations Read More »
Transformation is messy and carries a high degree of failure, with more than 84 percent of digital transformations failing and more than 9 billion dollars going to waste. The pandemic has only increased the risk. The result is a reshuffling of priorities towards online and mobile platforms that are undermining many other transformation needs. What
Physi-Digital: Humanizing Your Bank’s Digital Transformation Read More »
The pandemic accelerated e-commerce and there is no turning back. Various sources suggest that in a few short months we have leapt as much as 10 years ahead in terms of growth! Not only are people shopping more online for products: they are utilizing services that previously were primarily available in-person, including health and wellness
How Wellness Brands Can Best Leverage E-Commerce Read More »
CPG brands are trying their hand at direct-to-consumer e-commerce with mixed success. In our 2021 E-Commerce for CPG Brands consumer study, one of the takeaways was that respondents would consider going to a CPG site for a better price. While brands like Unilever have offered bundled subscriptions with a deep enough discount to achieve some
How CPG Brands Can Succeed With Direct-to-Consumer Platforms Read More »
Already trending before COVID-19, online shopping for groceries and other consumer packaged goods has skyrocketed during the pandemic. As CPG brands look ahead, many are asking how sticky this new behavior will be, what they can do to stand out on a virtual shelf, and how to approach their own e-commerce sites. This study will
E-Commerce for CPG: Key Consumers & Emerging Behaviors Read More »
The 2021 Digital Transformation Ecological Conference recently took place in Xiamen, China. Focused on the theme of “Aggregating New Ecology, Sharing New Security,” the event brought together industry and government leaders to discuss a wide range of topics surrounding digital finance and network security – as well as celebrate some of the best in digital
SLD Recognized in China for Industrial Bank Branch Design Read More »
THE POWER TO ACHIEVE MORE Achēv, a not-for-profit organization focused on delivering employment, youth, newcomer and language services, needed a brand experience that was as impactful as their work. CLIENT TCET/Achēv PROJECT Achēv RELATED SERVICE Naming Brand Strategy & Positioning Branding Big Idea Visual Identity Design Web Design Content Production THINK Helping people build skills
MPC21 Virtual will mark the 11th year of the Mobile Payments Conference, an event focused on bringing together fintech, mobile payments and digital technology leaders. Set for August 17-19, 2021, this year’s theme is “Where Digital Commerce & Technology Meet,” and will feature SLD’s Jean-Pierre Lacroix as a guest speaker. THE STATE OF HUMAN-CENTRIC DIGITAL TRANSFORMATION:
MPC21 Digital Commerce Event Read More »
Virtual and augmented reality are two of the most exciting technological developments of the last 20 years. Already widely used as a training tool in the military, healthcare, and professional sports, VR has many potential uses in a consumer-facing industry such as retail. Augmented reality is already starting up with fun extras, like augmented packaging,
Exploring the Possibilities of Augmented and Virtual Reality Read More »
Many of the attitudes and behaviours that have driven decision making for retail brands have been called into question by the pandemic, but there are other forces disrupting the consumer-brand relationship. At SLD, one that we think is critical is the rise of fake news and misinformation, especially on social platforms. We wanted to determine
DeepReal: Strategies for CPG Brands in the Age of Misinformation Read More »
Here is a little trivia for you: what is the oldest and longest-surviving company in North America? Think the fur trade, striped, colourful blankets, and a coat of arms that features one fox, two elk and four beavers. Give up? It’s Hudson’s Bay, of course! Founded in 1670 with their first department store opening in
Lessons in How to Modernize Your Legacy Brand Read More »
From Fake News to Deepfakes, it is no surprise that consumers have become wary of the information they receive – whether it comes from the news, social media, or a brand. To help understand how current market trends are impacting a consumers ability to make confident decisions, and what they expect from brands in an age
The inability to tell fact from fiction is being driven by a number of factors and is challenging the way that consumers perceive and engage with brands. To help gain a better understanding of how consumers discern information and make their purchase decisions, SLD conducted a study among 2000 respondents in January, 2021. As part
DeepReal Part 2: The Blurring Line Between Fact and Fiction Read More »
