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DeepReal Webinar


Webinar April 19, 2021

DeepReal Webinar

From Fake News to Deepfakes, it is no surprise that consumers have become wary of the information they receive – whether it comes from the news, social media, or a brand. To help understand how current market trends are impacting a consumers ability to make confident decisions, and what they expect from brands in an age of misinformation, SLD has conducted a major consumer study to get to the heart of that matter.

In advance of the publication of our DeepReal reports, we hosted an exclusive webinar beforehand to highlight some of the key takeaways. Attendees of the webinar learned:

  • The current and future consumer definition of “real”
  • How consumers determine the accuracy of the information they receive
  • The steps a brand can take to create trust and loyalty among their customers