Health & Pharmaceutical

Revealing Untapped Potential: How CPG Brands Can Thrive in the Baby Boomer Market

Accurately predicting the future of retail environments, customers, and trends can be difficult for any brand. With so many businesses focusing on how to better serve Generation Z customers, an entire generation has been forgotten and cast aside: baby boomers. According to census data, there are approximately 73 million baby boomers in the United States, […]

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Revolutionizing Healthcare: Exploring the Promising Future of Robots and AI in Medicine

The integration of robotics and AI is one of the most exciting advancements in the healthcare industry in recent years. From pharmacies to medical spas, healthcare experiences are increasingly incorporating robotics technology to improve patient care and efficiency. In this blog post, we’ll look at the future of robotics in healthcare through the lens of

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How Design Contributes To Health And Mental Wellbeing

Patients, employees, and loved ones may experience stress and anxiety in healthcare settings. While initial medical facilities were not designed with mental health in mind, a recent change towards better overall wellness has changed this. Healthcare designs, as a setting that can have negative connotations, must strive to create a sense of calm for its

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6 Tips for Creating A Positive Patient Experience in Health & Wellness

Creating a positive patient experience, while sounding easy enough, can be a major challenge for health and wellness providers. Waiting rooms in major healthcare facilities have even been shown in scientific studies to cause patients distress, among other negative effects. Waiting for their names to be called can take hours for your patients, especially if

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Nestlé Health Science

https://www.sld.com/wp-content/uploads/2022/07/SLD_CaseStudy_NestleHS_v5.mp4 REIMAGINING HEALTH THROUGH NUTRITION Moving toward recovery and care, Nestlé Canada needed a cohesive package design that spoke to wellness CLIENT Nestlé Canada PROJECT Nestlé Health Science Canada RELATED SERVICE Packaging Design THINK With a full portfolio of health products, creating a unified brand presence that didn’t sacrifice the identity of individual products was

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Graphic of girl meditating outdoors in lotus pose

The Importance of Branding to Health & Wellness Brands

The COVID-19 pandemic has renewed our focus on health and wellness, influencing people worldwide to be more self-aware of its importance. This has driven growth in the global wellness economy, and it now exceeds a $4 trillion industry. Demand for wellness products and services creates an exceptional opportunity for health and wellness companies to secure

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Why Culture and People are Key to Healthcare Transformation

The healthcare industry has experienced significant challenges as a result of the pandemic, including the rising cost of operations and the growing scrutiny of governments. As a sector that has been somewhat insulated from disruptions occurring in other industries, such as retail and banking, it can no longer assume it’s “business as usual.” Healthcare needs

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Futuristic health facility

Humanizing the Health and Wellness Clinic

What does the healthcare clinic of the future look like? In our latest design exploration, we explore how healthcare providers can leverage branding and design to better engage with their clients and create a truly holistic experience. From selecting the right brand identity to designing a physical space that is impactful and welcoming, we divided

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How Disruption is Driving Business Model Reinvention in Healthcare

No industry or brand has been immune to the disruption of the past decade. From technological advances and start-ups to a global pandemic, change has become the only constant. The health and wellness industries are no exception – and as patient/consumer demand pushes the sector down a new path, brands must reassess their business models

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docbraces

BUILDING A BRAND ONE SMILE AT A TIME Independent clinics come together as one strong brand. CLIENT Canadian Orthodontic Partners PROJECT docbraces Brand & Retail Design RELATED SERVICE Visual Identity Retail Design Environmental Graphic Design THINK The Canadian Orthodontic Partners (COP) knew the challenges faced by independent orthodontic clinics. Practitioners are so bogged down by

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Physi-Digital: Humanizing Digital Transformation for Healthcare

Transformation is challenging and comes with many risks. Every year more than 9 billion dollars go to waste as transformation initiatives fail to deliver on their promise. The pandemic may have forced the acceleration of many digital transformation initiatives, but in the rush to address immediate needs, there is a risk that long-term goals have

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H2D Collective Launches With Aim of Humanizing Digital Transformations

Industry leaders ath Power, Bridjr, Engageware, Intel, JohnRyan, OPTiFi and SLD have joined forces to create a new collective: H2D. An acronym for Human to Digital, the new group’s mission is to drive greater transformational value for brands through their respective areas of expertise, which include humanized engagement, immersive experiences, and marketing optimization. “The H2D

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Yonghe Hair Transplant

THE HARMONY OF CONFIDENCE AND COMFORT A fresh retail experience that establishes Yonghe as an industry leader. CLIENT Yonghe Hair Transplant PROJECT Retail Experience Transformation RELATED SERVICE Conceptual Design Final Art & Art Direction Photography THINK Looking to establish a new industry standard, Yonghe Hair Transplant entrusted SLD to design a humanized and technology-oriented retail

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Why the Health and Wellness Industries are Primed for Disruption

The winds of change have been blowing for a while now in the healthcare industry. Often ignored when it comes to topics on customer experience, the pandemic has brought to light the reality that the industry must move from an operations-focused approach to one that is customer-centric. In a recent study conducted by Deloitte, it

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What Facebook’s Threat Report Means for Brands

As we hit the halfway point of 2021, one trend that we have been particularly interested in at SLD is the continued rise of fake news and misinformation. While our recent DeepReal research elevated the conversation around real versus fake, the publishing of Facebook’s State of Influence Operations 2017-2020 Threat Report has helped validate our own findings and further

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Discussing SLD’s DeepReal Study With Jean-Pierre Lacroix

The rising concern about misinformation and fake news is a top concern of people around the world, whether we’re talking about Russian interference with foreign elections or an organic seal on a carton of milk. Skepticism is high and consumers expect it to become even harder to figure out what’s true in the future. Today,

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