Health & Pharmaceutical

How to Make Your Mergers or Acquisitions a Success Through Brand Implementation

Leave a Comment / Brand Strategy / David Magnus

During the past twenty years, the global trend of mergers and acquisitions has been steadily increasing, with both the number and value of those transactions breaking records in 2015. This whitepaper argues that the role of brand strategy early on, and throughout all 5 stages of the M&A framework process would help address many of […]

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The Three Phases Of A Successful Brand Implementation Strategy

Brand Strategy / Sebastian Maynard

Marketers build and execute campaigns on a regular basis, introduce new products, run channel marketing programs, manage massive advertising budgets, and introduce new service lines and business segments, all of which require them to find and sell to new customer segments. The launch and implementation of a new corporate identity, on the other hand, is

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Why Engagement is Critical in Today’s Healthcare Marketplace

Leave a Comment / Brand Engagement / Sebastian Maynard

In decades past, healthcare organizations related to patients in a model that has been called “paternalistic”, in which doctors prescribe treatment and patients follow their instructions. However, as information has become ubiquitous, regardless of its actual quality, patients are coming into treatment armed with questions and asking for options, forcing the move to a model

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A Chief Marketing Officer’s Guide: Corporate Identity Rebranding and Brand Implementation

1 Comment / Brand Strategy / Sebastian Maynard

Today, with increasing competition and choice, companies look for ways to connect emotionally with customers, and create lifelong relationships. A strong brand stands out in a densely crowded market-place. A corporate identity rebranding must be viewed like a strategic growth accelerator. It is an investment in your organization’s future, much like the commitment to building

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Successful Healthcare Provider Mergers and Acquisitions

Leave a Comment / Uncategorized / David Magnus

The Key Roles of Branding and Brand Implementation In recent years, North American healthcare has been one of the most targeted industries for M&A activity. Reflecting this, the volume of industry mergers, acquisitions and joint ventures has doubled since 2009. There are many drivers of this including the Affordable Care Act (ACA) of 2010 which

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Shikatani Lacroix Received 2014 Silver Vertex Private Brand Design Award

Shoppers Drug Mart

1 Comment / Uncategorized / David Magnus

Shikatani Lacroix created private label brand positioning, brand strategy, and packaging design for Shoppers Drug Mart private label Life Brand

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Organizational Brand Coherence

Leave a Comment / Uncategorized / David Magnus

Six steps towards ensuring brand alignment Shikatani Lacroix has conducted a study on brand coherence with more than 120 companies worldwide to determine how businesses create and refine their brand position, and integrate it within their organization. The report looks at the perceived impact of an organization’s branding initiative and the challenges to launching an

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