Inspiring the Future of Consumer Experiences
Inspiring the Future of Consumer Experiences
The wellness industry is booming. From yoga-mats and home gyms to the ever-growing organic aisle of the supermarket, consumers are seeking out products that encourage and nurture their wellbeing. As the industry grows, so does the need for a cohesive brand image that promotes wellness values. As always, product packaging speaks volumes- and for brands […]
The Importance of Sustainability for CPG Brands Read More »
CREATING EMPOWERMENT FROM WITHIN In an ever-busy world, the need to create internal harmony has never been greater. CLIENT Infinitus PROJECT Infinitus Experience Centre RELATED SERVICE Retail Design Innovation Brand Strategy Digital Experiences Digital Signage Service Design THINK The Infinitus Service Centre was a large-scale, multi-disciplinary project, requiring the utmost precision in retail design and
The Self-Service Innovation Summit took place between December 8-9, and examined the many technological advances that are changing the retail landscape. With a focus on self-service, kiosk and vending solutions that can be applied everywhere from airports to hospitals, the virtual event covered topics such as ATMs, endless aisles, micro markets and way finding. SLD’s Jean-Pierre
Self-Service Innovation Virtual Summit Read More »
The financial and social uncertainty surrounding the COVID-19 pandemic, systemic racial injustice, and widespread unemployment has meant that consumers are now reconsidering their priorities. As a result, any discretionary spending has been reprioritized and shifted elsewhere. A Mckinsey study from June 2020 found that consumers are pulling back spending in categories such as apparel and
The Shifting Values of Beauty and How Brands Can Adapt Read More »
The perks of operating your own independent business are often outweighed by the enormous burdens that come along with it. You become a de facto marketer, administrator, HR specialist. You work incredibly long hours and no matter what category you’re in, you’re facing increasing competition, both for clients and talent from larger organizations. For the Canadian
Change Management and Creating a Unified Brand Read More »
THE FOUNTAIN OF YOU More than just a place to buy products, Nu Xtore blurs the line between gallery, science center, community hub, and event space. CLIENT Nu Skin PROJECT Nu Xtore RELATED SERVICE Brand EngagementDigital ExperienceEnvironmental Design THINK The Nu Xtore had to achieve a variety of goals: to promote Nu Skin’s innovation and
As Europe and North America hunkers down amidst the peak of COVID-19’s assault on our part of the world, in Asia people are emerging from their extended quarantine to a new world. SLD’s Managing Director of Asia Pacific, Teddy Ma, who lives in Shanghai, shared his experiences with us about how consumers are responding in China. What was the quarantine experience like in
What Brands Can Learn From China’s Handling of COVID-19 Read More »
If you’ve ever managed a brand transformation, you know that it can often be a juggling act. With potentially hundreds of balls In the air at once, it’s hard to shake the nagging feeling that you’ve forgotten something. We’ve put together this handy checklist to help calm your concerns. Fill out the form below to
Check Off Every Step of Your Brand Transformation Read More »
We are nearing the end of 2019 with the milestone year 2020 arriving in just couple of days. The ushering in of a new year brings an abundance of predictions of what to expect and solutions to consider. These predictions will most likely include the continued growth of Fintech, the ongoing omni-channel shift, the further
Using Strategic Foresight to Look Ahead to 2030 Read More »
The majority of companies today are going through varying degrees of transformation to remain competitive. The changes range from improving efficiencies through new technologies and processes to rethinking supply chain in order to gain greater value. Irrespective of the degree or area of change, the biggest challenge in ensuring organizational change is executed quickly is
5 Ways To Ensure Your Employees Embrace Change Read More »
Powerhouse brand and retail design agency, Shikatani Lacroix Design (SLD), announced today that they have tapped senior brand development leader, Janice Jaworski, as VP/Managing Director for SLD NYC. With offices in Toronto and Shanghai, SLD NYC is the latest location in the agency’s growing global roster. “By expanding into New York, SLD is strengthening our
SLD grows, adding New York to global roster Read More »
In a previous article, we discussed some retail trends related to packaging, including e-commerce optimization and plastic-free packaging. The commitment to reduce the use of plastic in packaging has now become simply a matter of “when,” not “if.” CPG giants, including The Coca-Cola Company, MARS, PepsiCo, and Unilever have pledged to use 100 percent reusable, recyclable or compostable
Sustainable Packaging That You Can Plant, Eat and Re-Use Read More »
PAC Packaging Consortium held their 2019 Canadian Leadership Awards on June 4, and Shikatani Lacroix Design is proud to have taken home two awards at this year’s event: 2019 New Brand, Food & Beverage and 2019 Rebrand, Non-Food. In the New Brand, Food & Beverage category, SLD was celebrated for the Crave packaging done for
SLD Takes Home Two PAC Canadian Leadership Awards Read More »
On November 23, 2018, Nu Skin officially unveiled their new experience center, Nu Xtore, in Shenzhen, China. Designed by Shikatani Lacroix Design (SLD), the state-of-the-art Nu Xtore features an increased focus on the customer experience and incorporates the latest in design and technology. Jean-Pierre Lacroix, SLD’s president, and Teddy Ma, Managing Director, Pacific Rim, were
SLD Designs New Experience Center for Nu Skin Read More »
Retail banks are facing challenges from every direction, from the stealth erosion of accounts to competing banks; from online only financial institutions to non-traditional banking platforms. On top of that, banks are reckoning with how they can gain greater value from their retail network. The challenge would be less daunting if it weren’t for the
VR and Neuroscience Enabled Agile Design Read More »
A brand cohesion study was conducted in the spring of 2013 with over 120 companies participating across the globe. Representing twenty business sectors including healthcare, respondents clearly identified a significant lack of strong brand cohesion, with only 38% of companies having a high level of brand integration within their organization. Adding to the lack of
Do Your Employees Understand Your Healthcare Brand? Read More »
Disruption is now a fact of life. Brands, irrespective of their industry or level of customer involvement, are going to need to shift from a “business as usual” model to one where they assume disruption will continue. Healthcare is not immune to disruptive power, as new start-ups offering access to healthcare monitoring and advice, and
Three Steps to the Best Healthcare Consumer Experience Read More »
Once you’ve gotten the board of directors, C-Suite and everyone on the management team on board with the decision to rebrand, there’s one more hurdle that publicly traded companies need to clear: their investors. Ensuring that investors don’t lose faith in management requires that you justify every major decision your company makes and a rebrand can
Get Investors Excited About Your Corporate Rebranding Read More »
Hospitals are community hubs, major regional employers and enduring symbols of community pride. The history of most U.S. health systems goes back decades, with deep roots in their communities and broader regional influence. So when a healthcare system either decides to go to a master brand strategy, or when two merging healthcare organizations decide to
Brand Transition and Local Market Sensitivity in Healthcare Read More »
Shikatani Lacroix Design is conducting a study of North American healthcare organizations to determine the level of brand consistency and coherence across the industry. In 2013, we conducted a similar study on the retail industry and found groundbreaking results. This short survey will help us to understand: • The level of positioning within the organization
