In Canada, an ethnically and culturally diverse country, it’s not hard to find CPG products imported from Asia. What can CPG brands in North America learn from their designs? From the sleek simplicity of Japanese packages to the playful charm of South Korean designs and the intricate artistry of Indian creations, the variety and creativity […]
What Can CPG Brands Learn From Packaging Design In Asia? Read More »
While Tesla is a contentious company in the automobile industry, there is no doubt that the Tesla brand has become one of the fastest-growing automobile companies in history. The relatively new company has revolutionized the industry in more ways than one over the last decade. One of the most significant has been a change in
In the age of technology, industries are rapidly changing to incorporate new and exciting technological developments. Retail is no exception, with the introduction of many new technologies over the years. With the development of Extended Reality devices, equipping retail spaces with extended reality (XR) experiences can serve as an additional touchpoint in a brand’s omnichannel
Leveraging Extended Reality (XR) in Retail Spaces Read More »
Accurately predicting the future of retail environments, customers, and trends can be difficult for any brand. With so many businesses focusing on how to better serve Generation Z customers, an entire generation has been forgotten and cast aside: baby boomers. According to census data, there are approximately 73 million baby boomers in the United States,
Revealing Untapped Potential: How CPG Brands Can Thrive in the Baby Boomer Market Read More »
In this divided era with the growing influence of social media, retail leaders and strategists suffer a major headache: how can they sail through the stormy seas of competing ideologies while keeping customers happy? Faced with political and ESG (Environmental, Social, and Governance) polarization, businesses have to walk a tightrope between sticking to brand values
How can retailers navigate political and ESG polarization? Read More »
Buying a cheap knock-off used to be a dirty little secret, like when Samantha from Sex and the City is horrified to discover her designer handbag is a fake. Today, buying a cheap version of the real thing is not just ok, it can even be brag-worthy. Welcome to the world of “dupes,” the sneaky
Six Strategies Brands can use to Defend Against Dupes Read More »
The rapid evolution of artificial intelligence is weighing on the minds of professionals who may be affected, and this includes the design industry. Technology has helped advance the design industry considerably, by providing a wider range of design solutions and visualization tools for clients. Companies like Adobe and Apple have redefined the industry by providing
The Role of AI In The Design Industry Read More »
Inclusion has grown in importance and is being recognized in a variety of areas, including retail store design. In retail store design, inclusiveness entails making spaces accessible, welcoming, and safe for all customers, regardless of their background or physical abilities. The recent politicization of “woke” ideas and policies has created the perception of a divide
Inclusivity In Retail Read More »
Printing has never been more important in the design world than it is today. As packaging and marketing become more colorful and complex, it is up to production teams to ensure that the proper procedures are followed for a project’s successful printing. In this blog, we’ll go over all of the important terms, aspects, and
The Importance of Printing in Design: A Guide to Print Production Read More »
Digital, of all types, transformed how we live, work and shop. The next phase of the digital transformation will witness a shift from the omnichannel of the last decade to seamless experiences driven by the integration of dispersed technologies and platforms in an integrated and holistic AI-driven experience. Our study in 2021 post covid on
The Three Emerging States of Digital Transformation Read More »
The future of customer segmentation is rapidly changing, introducing new trends and best practices that businesses have to adapt to. Effective customer segmentation is critical in today’s dynamic market landscape for understanding target audiences and delivering tailored products and services. Companies can increase customer engagement and loyalty by categorizing customers based on shared characteristics, preferences,
Customer Segmentation Strategies: Emerging Trends and Best Practices Read More »
Labor shortages have hit the retail industry hard. COVID may have been the catalyst for many to leave the industry, but the conditions for this crisis pre-date the pandemic. Employee motivation in the retail sector has been on the decline for ages. Conditions today are challenging for retailers: economic uncertainty, inflation, and supply chain issues
Attracting Gen Z to the Retail Industry: The Changing Needs of Younger Talent Read More »
In many households across the world, inflation has become a source of concern. This includes Canada, where inflation reached 8.1% in the first six months of 2022 and grocery prices rose at the fastest rate since 1981. With 55% of Canadian respondents in recent studies concerned about inflation, compared to 39% globally, it’s clear that
Planning for future disruptions is critical to remain competitive. Predicting change far into the future is becoming more challenging. According to our recent study on measuring what matters, focusing solely on return on investment is no longer the best predictor of performance and resilience. Estimating a company’s future value or investment involves metrics such as
Future-Proof Your Company: Top Metrics to Measure for Resilience and Innovation Read More »
Companies are increasingly using rewards programs to motivate and retain employees and customers. Industries can benefit from an employee rewards program, which combines various elements to recognize employees for their work and dedication. For instance, finance, a sector often plagued by high customer attrition and average employee satisfaction, can significantly improve its outlook with such
4 Reasons Why Your Company Needs an Employee Rewards Program Read More »
Successful brands understand their true value is not a product or service, but the consistent delivery of an idea that resonates with their consumer. Nike sells empowerment, not shoes. Apple sells innovation, not computers. Sephora sells self-expression, not cosmetics, and so on. But simply identifying a powerful position is not enough. How consistently and authentically
Brand Implementation: What it is, Why it’s Important, and How to Succeed Read More »
The growing public demand to reduce wasteful packaging materials that harm the environment is forcing businesses to look elsewhere. Consumer packaged goods (CPG) companies are shifting to more sustainable packaging, signaling the end of the era of single-use plastic. Straws, plastic cutlery, takeout containers, six-pack rings, and other plastic packaging are being phased out around
No More Plastic Bags: What’s Next For Sustainable Packaging? Read More »
The pandemic deprived many of engaging in physical experiences for too long, driving a heightened need for customers to connect with live people and physical experiences. However, this hunger highlighted the importance of brands in delivering a high level of service and overall positive customer expectations. A key challenge in meeting these needs is the
In 2022, in spite of inflation and the threat of a recession, consumers flocked to stores, restaurants, and other in-person experiences after several years of COVID-related barriers. Concerts were sold out, restaurants were booked weeks in advance, and wedding season was outright crazy – all while venues, stores, and kitchens were understaffed. Although consumers may
How Brands Are Delivering High-Touch Service Experiences In 2022 Read More »
We are emerging from the pandemic and should expect a period of chaos as customers establish new values, such as working from home, inflation, and the recession. At the same time, companies try to respond to remain relevant. Our predictions for 2022 were fairly accurate, citing increased automation, the need to go green, the emergence
What Will 2023 Look Like For Retail Brands? Read More »
