https://www.sld.com/wp-content/uploads/2025/07/wireless_wave_banner.mp4 GET WIRED! An expertise-driven model for tech-savvy consumers. CLIENT Glentel PROJECT Store Transformation RELATED SERVICE RetailGraphicDigitalStrategy THINK Wireless Wave was one of the first Canadian telcos to offer a provider-agnostic concept that allowed consumers to match their ideal device with a plan that met their needs. Their brand promise was to offer the best […]
In recent years, branding has been all about polished storytelling, aspirational lifestyles, and curated perfection. But somewhere between the perfectly aligned flat lays and hyper-curated copy, something got lost: realness (a.k.a “authenticity”). Some brands are trading polish for personality, control for chaos, and perfection for raw, messy humanity. We see the anti-brand strategy commonly adopted
Perfect Is Boring: What Big Brands Can Learn from the Rise of the Anti-Brand Read More »
Healthcare systems around the world are struggling to meet the needs of patients. Governments hope pharmacies can fill the gap by allowing them to offer a wider range of services. In many countries, patients are accustomed to seeking out a pharmacist’s advice, often in place of going to a doctor. North American consumers, however, see
How to Successfully Offer Health Services at Retail Pharmacies Read More »
Color and shape not only catch the eye, but they also guide our perception and emotions. Together, these elements transform a logo into an icon, a package into a feeling, and a brand into a relationship. Studies show we process images 60,000 times faster than text, as the majority of information we absorb is visual,
A Quick Guide on How to Use Shape and Color Choices to Influence Buying Decisions Read More »
A new aisle for CPG brands has fragmented the path to purchase. As the line between social media and e-commerce gradually blurs, platforms like TikTok and Instagram aren’t just influencing buying decisions they’re becoming the shelf. With 34% of consumers shopping online at least once a week and 70% of online purchases influenced by social
The Role of Social Commerce in CPG: Designing for the Scroll, Click, and Buy Journey Read More »
Concerns about theft in retail have been mounting since the pandemic. What’s behind the shifting dynamics of shrink and how can brands address it? Design is only one element of loss prevention, but it’s a key component. Before we get into how design can help, let’s take a look at how theft in retail stores
How Can Design Help Retailers Reduce Theft? Read More »
Loneliness is increasingly being recognized as a global challenge. In May 2023, the U.S. Surgeon General went so far as to call loneliness a public health epidemic, further cementing the severity of the problem. According to our new research, 43% of consumers say they feel lonely at least some of the time – a staggering
The Connection Crisis: How Brands Can Bridge The Gap And Drive Customer Loyalty Read More »
The casual dining and fast casual restaurant industries have faced significant challenges, with many well-known brands struggling or closing locations. Reports highlight an industry in decline, citing closures and bankruptcies of chains such as Red Lobster, TGI Fridays, and Denny’s. However, not all chains are experiencing downturns—brands like Chick-fil-A, Texas Roadhouse, and Outback Steakhouse continue
The State of Casual Dining and Fast Casual Chains: Customer Loyalty and Brand Promise Read More »
https://www.sld.com/wp-content/uploads/2025/02/CaseStudy-Chopped-Leaf-Header-1.mp4 FOR THE LOVE OF GREENS A bold and tasteful redesign. CLIENT Innovative Food Brands PROJECT Chopped Leaf Brand & Store Redesign RELATED SERVICE Retail DesignVisual IdentityService DesignBrand Positioning THINK Chopped Leaf, the home of delicious greens and salads, celebrates its 15th anniversary with a fresh new look. With more than 115 locations across Canada
The Decline of Customer Service According to Forrester’s CI Index, customer service is the worst it’s been since they first started collecting data in 2016. Other reports from Cavell, Customer Contact Week Digital and the National Rage Survey confirm the findings: around half of consumers feel service has gotten worse in the past few years.
How To Turn Around Poor Customer Service In Retail Read More »
In 2024 brands continued to push for personalization, sustainable materials, and big shelf impact with their package design. What trends can we expect in 2025 and what will lose momentum? Here are our predictions for the coming year. Front-Of-Package Nutritional Warnings – What’s Coming In Canada, the final push to comply with new nutritional Front
Package Design In 2025 – What’s Hot and What’s Not Read More »
2024 was somewhat subdued when it came to new store openings, likely a result of economic uncertainty. However, many notable retail experiences launched around the globe, ranging from high-end luxury to highly accessible. Here is a selection of some of our favorite new stores from 2024. 1. Best Use Of Color Trinny London is one
The Best New Retail Stores of 2024 Read More »
“Predicting the future” is not as daunting as it might sound. If you’re paying attention, the future is already here. For the past ten years, we’ve shared potential future scenarios brands and marketers should note as they consider new initiatives. Many of these potential futures have become reality: for example, in 2018 we explored a
Think Ahead for 2025: What Undercurrents Beyond Trends Brands Need to Know Read More »
The road to 2025 is marked by shifting priorities and expectations. As consumers redefine their values in response to economic pressures and cultural changes, brands will need to prove their relevance by delivering meaningful, personalized experiences that go beyond traditional offerings. Our 2025 Trends Report explores four pivotal themes shaping the upcoming year: the increasing
2025 SLD Trends Report Read More »
Emotional connection is critical for a brand because it creates a deeper connection with consumers, influencing loyalty, purchase behavior, and overall brand perception. By evoking fond associations with a particular era, product, or cultural moment, brands can establish a bond with consumers, through a sense of comfort and trust. Human decision-making is greatly driven by
The Power of Nostalgia: Designing for Instant Emotional Impact Read More »
Brand strategy and positioning are like a compass and a spotlight for your business. A compass guides decision-making and operational actions, keeping you on track toward your goals. A spotlight highlights your unique strengths and values, helping you clearly stand out in a crowded market. This blog explores the top trends shaping brand strategy in
The Top Trends in Brand Strategy and Positioning Read More »
Trends in novelty retail experiences are redefining how brands connect with consumers. These immersive and unexpected spaces offer a sense of discovery, tapping into customers’ desires and behaviors. In this blog, we introduce some of the latest trends in novelty retail experiences and explore how they may be shaping the future of retail. Multi-sensory Retail
Novelty Retail Experiences: Trends and Predictions Read More »
Technology as part of the customer experience is everywhere. That isn’t always a good thing. Although there are many ways in which automation and digital experiences have enhanced, expanded, and sped up service, not every touch point is ideally served through tech. In this blog we’ll explore key aspects of the customer experience where a
What Not To Automate: A retailer’s guide to smarter service experiences Read More »
The wellness industry has been growing rapidly, with technology solutions such as wearables, personalized products such as 3D printed vitamins, and in-home gym and workout equipment. In the retail sector, hot trends in healthy lifestyles are changing certain categories and creating new ones. In today’s blog, we’ll explore how trends in wellness are reshaping health-focussed
How the Huberman Podcast is Influencing Retail Read More »
Exterior signage is your brand’s calling card to the world. It’s a simple element with a massive impact, a visual cue that tells people who you are, what you stand for, and what they can expect inside. In this blog, we dive into why exterior signage matters and how it works. A-Pillar of Brand Identity
The Impact of Exterior Signage on Customer Connection Read More »
