Retail

Creating an Inclusive Environment that Appeals to Gen Z

Digital Experiences /

Inclusion has become part of the vocabulary of almost every retailer. While some have introduced inclusive aspects into their retail designs, many still have not met consumer expectations. Gen Z has consistently called for more inclusive environments, with 66% of respondents from our Inclusivity in Retail study indicating that inclusive retail elements enhanced their shopping […]

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Unlocking Consumer Insights: Best Practices and Tips for Effective Design Concept Research

Digital Experiences /

Before launching a new package, store design, logo, or brand design, it’s important to gain consumer insights and feedback. It’s never been easier to research design concepts: platforms like SurveyMonkey, Qualtrics, and Pollfish provide sophisticated testing tools and access to consumer panels across the continent. However, not all research is created equal. To get the

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Why Prioritizing Physical Accessibility In Retail Will Create Brand Loyalty

Digital Experiences /

Creating accessible environments is crucial. Retailers invest billions of dollars annually to optimize their retail spaces for customer appeal. However, many do not prioritize inclusive design. Our comprehensive white paper on inclusivity in retail highlights that an accessible store is not just a legal obligation but a strategic asset that enhances customer satisfaction and loyalty

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Puzzle-solving

The Power of Puzzle-Solving and Lotteries for CPG Brands

Brand Engagement, Brand Strategy /

In an age of information overload, consumer attention is more divided than ever. CPG brands are constantly searching for new strategies to not only capture attention but to hold it. This brings us to the simple yet powerful tool of gamification. Our 2023 research “Gamification for CPG: The Power of Simple Games and Rewards” demonstrated that

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Navigate And Win The Branch Transformation Race

Many of the world’s largest banks are investing in redesigning their physical networks to better serve their customers. As financial institutions realize the impact that branches have on customer loyalty, it has become increasingly important to prioritize the physical experience. How can mid-size or regional banks keep up? Our webinar, “Navigate And Win The Branch Transformation

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Supermarket

How Supermarket Brands Can Make Grocery Shopping Fun

Brand Engagement, Brand Strategy /

Grocery retailers fared better than most through the past five years: despite the pandemic, supply chain disruptions, global conflicts, and inflation, supermarkets are thriving. People need to eat, so it could be assumed supermarkets are invulnerable. However, two key factors suggest otherwise. Firstly, competition intensifies with international discount brands, with Lidl and Aldi entering North

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Home Hardware

https://www.sld.com/wp-content/uploads/2024/06/HH_HEADER_WOOD.mp4 Aisle Adventures — Here’s How A modern re-design for Home Hardware’s in-store wayfinding system. CLIENT Home Hardware PROJECT Wayfinding design RELATED SERVICE WayfindingEnvironmental Graphic DesignResearch & Insights https://www.sld.com/wp-content/uploads/2024/06/HH_THINK_WOOD.webmhttps://www.sld.com/wp-content/uploads/2024/04/THINK_WOOD_24.mov Home Hardware’s competitive advantage lies in the service experience provided by franchise owners, who take great pride in their business. Local owners know their region well

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Giant Tiger Marché

https://www.sld.com/wp-content/uploads/2024/02/CaseStudy_GTMarche_Video_v4.mp4 ELEVATED ESSENTIALS A thoughtful visual system created to work across a wide range of product categories. CLIENT Giant Tiger PROJECT Giant Tiger Marché RELATED SERVICE Visual Identity Design Private Label Design & Optimization Package Design THINK Positioned as a national brand equivalent (NBE), Giant Tiger Marché is a new private label brand by Giant

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SLD wins IDA

SLD Recognized at the 17th International Design Awards (IDA)

We’re delighted to announce that SLD has been recognized at the 17th International Design Awards (IDA) for our design works on the Child Development Institute and Tetley Live Teas. Established in 2007, the IDA recognize, celebrate, and promote exceptional design visionaries, and discover emerging talent in architecture, interior, product, graphic, and fashion design worldwide. “We’re

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AI Regulations

How will AI be Regulated? What Brands Need to Know

Brand Strategy, Communications, Organizations, Retail, Thought Leadership /

Lawmakers around the world are scrambling to regulate advanced artificial intelligence (AI) technologies. The European Union (EU) recently passed the Artificial Intelligence Act, while President Biden has signed several executive orders regarding advanced AI. Canada’s Bill C-27, not yet passed, attempts to regulate AI but has come under heavy criticism for being insufficient. As retail

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INSTAX Camera

https://www.sld.com/wp-content/uploads/2023/12/SLD_CaseStudy_FujiFilm_FINAL.mp4 FUN IN EVERY FRAME! Unleashing creativity with great design for FUJIFILM Canada’s Instax Camera Bundles. CLIENT FUJIFILM Canada Inc. PROJECT INSTAX Camera Bundles RELATED SERVICE Package Design THINK FUJIFILM Canada Inc. is offering Instax Camera Bundles via different retailers. However, grabbing customers’ attention in physical stores could be challenging. To stand out on the

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2024 SLD Trends Report

Retail /

The world appears to have drastically changed in 2023. With conflicts erupting all over the world, inflation taking hold, and the unprecedented growth of commercially available AI, brands have had to manage and react to a wide range of issues. 2024 will be a year for brands to demonstrate their beliefs and their concern for

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