https://www.sld.com/wp-content/uploads/2020/11/NakedANIMATION.mp4 Smooth Talk Super Premium package design for Super Premium Juice brand Naked. CLIENT PepsiCo Canada PROJECT Naked Packaging Design RELATED SERVICE Conceptual Design Final Art & Art Direction THINK Delicious and nutritious super premium juices and smoothies are a big hit with wellness focused consumers who are on the go. In a growing category, […]
Any business that relies on bringing people together has been forced to pivot quickly in 2020. In some cases, innovation and resilience has shone through. In other cases, a lack of preparedness had meant closures and bankruptcies. At SLD, we have decided to take a longer view of how current trends and events have altered
Using Strategic Foresight to Understand the Future of Large Gatherings Read More »
Rebranding is a risky business. Done well, it can dynamically change the future of a company. Done wrong, it can be an embarrassing public relations snafu and seriously harm your brand equity. But doing nothing is not an option. Consumers are changing, the market is changing – brands have to change too. The question is,
What Type of Rebrand is Right for Your Brand? Read More »
[rev_slider alias=”crave-casestudy” slidertitle=”crave casestudy”][/rev_slider] Heating Up Frozen Crave was created to bring big, cheesy, meaty flavour to the frozen aisle. Their recipes needed a package design that would deliver irresistible impact to shake things up. CLIENT KraftHeinz PROJECT Crave New Brand Design RELATED SERVICE Brand Strategy Naming Package Design THINK When launching a product like
What is around the next corner? Another pandemic? A trade war? Fully autonomous vehicles? While the possibilities may seem overwhelming, the brands that properly prepare for the unknowns of the future will be better equipped to withstand any unexpected occurrences. All one has to do is look at the numerous bankruptcies and closures due to COVID-19
SLD’s Guide To Future-Proofing Your Organization Read More »
It’s no secret that the role of packaging has evolved from being strictly focused on practicality to now having a central role in a brand’s identity. These days, packaging serves as an effective marketing tool – especially with augmented and mixed reality innovations – and gives brands an opportunity to use their packaging to creating
How Mixed Reality Can Elevate Your Packaging Design Read More »
Brainstorming is a practice that most businesses need to employ from time to time, but it’s not as simple as just getting a bunch of people together with a whiteboard and some sticky notes. It’s a real skill. It requires a lot of preparation, guidance, structure and a plan. You need to be able to
Tips for Running a Successful Brainstorm Session Read More »
COVID-19 has significantly impacted almost all major industries, including foodservice, banking, retail and CPG by slowing down some aspects of day to day operations while accelerating others; for example technology adoption. These disruptions have also affected consumer perceptions about the future and therefore are changing their shopping preferences. Our recent studies clearly identified that consumers are
The Two Customer Personas of COVID-19 Read More »
[rev_slider alias=”krafthazelnut-case-study” slidertitle=”kraft hazelnut case study”][/rev_slider] Stopping Power Kraft’s new hazelnut with cocao spread leverages the branding of their iconic peanut butter branding to stop shoppers in their tracks. CLIENT Kraft Heinz PROJECT Kraft Hazelnut Spread New Brand Design RELATED SERVICE Packaging Design THINK Kraft Peanut Butter is Canada’s favorite peanut butter. Instantly recognizable
Kraft Hazelnut Spread Read More »
https://www.sld.com/wp-content/uploads/2020/05/Montellier_1.mp4 Origin Story Place and product inspire an award-winning design. CLIENT Alex Coulombe Ltee. PROJECT Montellier Brand Design RELATED SERVICE Brand Strategy Visual Identity Design Package Design Web Design Out of Home Marketing https://www.sld.com/wp-content/uploads/2020/05/Montellier-Bottle-Video-JPEG-1.mp4 THINK When designing for an exceptional product in a fiercely competitive category, ensuring its natural qualities shine through is the key.
The past few months have been a whirlwind of ups and downs for CPG brands as the COVID-19 crisis presents new challenges and opportunities. From manufacturing and processing plant contagion to panic buying and empty shelves, CPG brands are under pressure and as part of the food supply chain, that pressure isn’t going to let
COVID-19: CPG’s New Reality Read More »
To help CPG brands better understand how to navigate through COVID-19 and its eventual aftermath, SLD has conducted consumer and industry studies to determine how the needs and behaviors of shoppers have been impacted by the current pandemic. Watch as Jean-Pierre Lacroix, President of SLD, and Gerri Brownstein, Publisher at BXP Magazine, discuss the results
COVID-19: How CPG Brand’s Can Remain Relevant Read More »
As cannabis legalization sweeps through North America there’s been a corresponding race for brands entering the market in what has amounted to a gold rush turn green. And Organigram is one such brand, they’ve been in the market from the time that medical cannabis became legal in Canada in 2013 and they now offer a
The Highs and Lows of the Legal Cannabis Industry Read More »
The past few months have been a whirlwind of ups and downs for CPG brands as the COVID-19 crisis presents new challenges and opportunities. From manufacturing and processing plant contagion to panic buying and empty shelves, CPG brands are under pressure and as part of the food supply chain, that pressure isn’t going to let
Short-Term Strategies for CPG Brands Amidst COVID-19 Read More »
Amidst the COVID-19 pandemic, BXP and VMSD Magazine partnered to host a webinar focused on the current customer landscape and how it might change in post-COVID-19 reality. Titled “A Look Ahead: Insights for Retailers & CPG Brands in a Post-COVID-19 World,” the webinar featured guests from The Kroger Co., Walgreens, Soapbox and Westwin, as well as
Insights for Retailers & CPG Brands in the Post-COVID-19 World Read More »
The foodservice industry has not lived through a global crisis of such magnitude since World War II. Arguably even great wars failed to impact the foodservice industry as significantly as COVID-19. Built on the social value of sharing time with others, during other crises the foodservice industry offered a meaningful way for people to connect.
COVID-19: Foodservice’s New Reality Read More »
To help foodservice operators better understand how to handle COVID-19, SLD has conducted consumer and industry studies to determine how consumer needs, behaviors, and loyalty have been impacted by the current pandemic. The results of these studies, as well as tactical strategies for foodservice brands, are shared in the webinar below. Watch as Jean-Pierre Lacroix, President
COVID-19: How Foodservice Brands Can Remain Relevant Read More »
[rev_slider alias=”tropicana-case-study” slidertitle=”tropicana case study”][/rev_slider] A Fresh Perspective A new, vibrant look ensures Tropicana Canada stands out on shelves, on the street and online. CLIENT PepsiCo Canada PROJECT Tropicana Redesign RELATED SERVICE Package Design Web Design Out of Home Marketing THINK The fruit-based beverage category has become increasingly competitive, so a distinct, consistent identity for
A field of study that previously was seen as something of an academic niche is now emerging as a key tool that can help brands not only stay relevant, but if leveraged to its full extent, can even help them leapfrog ahead and become leaders. That field is strategic foresight and future studies. Today, we’re
Strategic Foresight and How It Can Help Brands Read More »
In this episode, Jean-Pierre Lacroix, President of SLD speaks with Manpreet Juneja, a Design Strategist at SLD about a study we recently conducted on the subject of future readiness and strategic foresight. The study asked brands to consider the subject of the future and how well prepared they think their organization is to cope with change. Transcript Melinda:
Discussing SLD’s Future Readiness Report Read More »
