What is around the next corner? Another pandemic? A trade war? Fully autonomous vehicles? While the possibilities may seem overwhelming, the brands that properly prepare for the unknowns of the future will be better equipped to withstand any unexpected occurrences. All one has to do is look at the numerous bankruptcies and closures due to COVID-19 to realize that simply hoping for the best is no longer enough.
In this How-To Guide, we offer an in-depth overview of the Strategic Foresight process and present a roadmap for brands that are looking to better prepare for the future. Readers will also gain insights from a global study conducted by SLD, helping better frame what challenges brands may face when executing a Strategic Foresight initiative.