Despite COVID-19 and improvements made to online shopping, countless studies have reinforced the fact that consumers still prefer to shop in-store – especially when it comes to groceries. The way in which consumers learn about products and make purchase decisions is changing though, and for retailers and CPG brands a fresh approach is needed to ensure in-store activation programs still resonate with shoppers.
With this in mind, SLD is proud to present the Definitive Guide to In-Store Activation, an e-book that offers concepts and strategies for brands looking to capitalize on the increase in supermarket visits.
Download SLD’s Definitive Guide to In-Store Activation Now