The past few months have been a whirlwind of ups and downs for CPG brands as the COVID-19 crisis presents new challenges and opportunities. From manufacturing and processing plant contagion to panic buying and empty shelves, CPG brands are under pressure and as part of the food supply chain, that pressure isn’t going to let up any time soon. For CPG brands, this is an opportunity to win and preserve brand loyalty.
To help CPG brands remain relevant during this period of crisis, SLD conducted consumer research to review the impact and the relevance of a range of strategies the industry can implement immediately. The key question we wanted to answer as part of a major consumer study is, with the arrival of COVID-19 and its impact on the habits and behaviors of consumers, will the current crisis have a lasting impact on CPG brands?