Packaging Design

Packaging for Miss Vickie's gourmet chips

SLD Wins GOOD DESIGN Award for Miss Vickie’s Signatures Packaging

The 2020 GOOD DESIGN Award winners were recently announced and SLD is proud to have been recognized for the packaging design done for Miss Vickie’s Signatures. Reflecting the premium, “approachable gourmet” quality of the new line of potato chips, the Signatures packaging leverages key assets from the Miss Vickie’s brand to build credibility and familiarity, […]

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Six Things That Will Define 2021

Brand Strategy / Sebastian Maynard

It has been a long time since we have experienced such a disruptive year. Many of us are wondering if 2021 will bring with it the same level of uncertainty or if the dust will settle, and what a new normal will look like. To that point, at the end of each year, we provide

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Packaging Design Strategies for 2021

Design Innovation, Food and Beverage, Packaging Design / Sebastian Maynard

2021 brings an air of tentative optimism as we near the distribution of an effective COVID-19 vaccine. We all look forward to putting this year’s challenging times behind us – but it is important that what we learned in 2020 is not lost, because consumer behavior has changed and will not return to pre-COVID “norms.”

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Naked

Matthew Wilson

https://www.sld.com/wp-content/uploads/2020/11/NakedANIMATION.mp4 Smooth Talk Super Premium package design for Super Premium Juice brand Naked. CLIENT PepsiCo Canada PROJECT Naked Packaging Design RELATED SERVICE Conceptual Design Final Art & Art Direction THINK Delicious and nutritious super premium juices and smoothies are a big hit with wellness focused consumers who are on the go. In a growing category,

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How Mixed Reality Can Elevate Your Packaging Design

Brand Engagement, Digital Experiences / Sebastian Maynard

It’s no secret that the role of packaging has evolved from being strictly focused on practicality to now having a central role in a brand’s identity. These days, packaging serves as an effective marketing tool – especially with augmented and mixed reality innovations – and gives brands an opportunity to use their packaging to creating

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Kraft Hazelnut Spread

Matthew Wilson

[rev_slider alias=”krafthazelnut-case-study” slidertitle=”kraft hazelnut case study”][/rev_slider] Stopping Power Kraft’s new hazelnut with cocao spread leverages the branding of their iconic peanut butter branding to stop shoppers in their tracks. CLIENT Kraft Heinz PROJECT Kraft Hazelnut Spread New Brand Design RELATED SERVICE Packaging Design THINK Kraft Peanut Butter is Canada’s favorite peanut butter. Instantly recognizable

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Montellier

Matthew Wilson

https://www.sld.com/wp-content/uploads/2020/05/Montellier_1.mp4 Origin Story Place and product inspire an award-winning design. CLIENT Alex Coulombe Ltee. PROJECT Montellier Brand Design RELATED SERVICE Brand Strategy Visual Identity Design Package Design Web Design Out of Home Marketing https://www.sld.com/wp-content/uploads/2020/05/Montellier-Bottle-Video-JPEG-1.mp4 THINK When designing for an exceptional product in a fiercely competitive category, ensuring its natural qualities shine through is the key.

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COVID-19: How CPG Brand’s Can Remain Relevant

Sebastian Maynard

To help CPG brands better understand how to navigate through COVID-19 and its eventual aftermath, SLD has conducted consumer and industry studies to determine how the needs and behaviors of shoppers have been impacted by the current pandemic. Watch as Jean-Pierre Lacroix, President of SLD, and Gerri Brownstein, Publisher at BXP Magazine, discuss the results

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The Highs and Lows of the Legal Cannabis Industry

Brand Strategy, Business development, Corporate Identity / Sebastian Maynard

As cannabis legalization sweeps through North America there’s been a corresponding race for brands entering the market in what has amounted to a gold rush turn green. And Organigram is one such brand, they’ve been in the market from the time that medical cannabis became legal in Canada in 2013 and they now offer a

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Tropicana

Matthew Wilson

[rev_slider alias=”tropicana-case-study” slidertitle=”tropicana case study”][/rev_slider] A Fresh Perspective A new, vibrant look ensures Tropicana Canada stands out on shelves, on the street and online. CLIENT PepsiCo Canada PROJECT Tropicana Redesign RELATED SERVICE Package Design Web Design Out of Home Marketing THINK The fruit-based beverage category has become increasingly competitive, so a distinct, consistent identity for

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SLD Recognized at 2020 PAC Global Leadership Awards

Sebastian Maynard

PAC Packaging Consortium has announced the winners of their annual Global Leadership Awards, and SLD is honored to have been awarded Best in Class: New Brand, Food & Beverage. The award is in recognition of the packaging designed for Miss Vickie’s Signatures, a new collection of gourmet potato chips that was launched in the summer

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Packaging Trends to Keep an Eye On

Food and Beverage / Sebastian Maynard

With the surge in consumer demand for things that are better, faster and more convenient, the past decade has had a wealth of challenges and opportunities for CPG brands. As we put this eventful decade behind us, it’s time for businesses to prepare for a strong sprint into 2020. Here are some top packaging trends

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Packaging Strategies That Will Get People Talking

Design Innovation, Packaging Design / Sebastian Maynard

Packaging is a complex and evolving topic. It’s one third of CPG and one fourth of the 4 P’s of Marketing, therefore a crucial consumer-facing element in any strategy. So it comes as no surprise that a great technique to generate buzz and potentially gain viral status is leveraging the best and most accessible canvas:

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SLD Sponsors RGD Award for Packaging Design (Series)

Leave a Comment / Sebastian Maynard

Shikatani Lacroix Design is proud to have once again sponsored the Award for Packaging Design (Series) at the annual RGD Student Awards. The 2019 winner of the award is Jeremy Kang, a student from LaSalle College, whose gourmet food gift set incorporates branding identity, packaging design and illustration. “Saintly Flavours is kind of an homage to

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SLD Designs Packaging for Miss Vickie’s Signatures Line

Leave a Comment / Sebastian Maynard

Just in time for summer, Miss Vickie’s has launched a new line of gourmet potato chips that feature packaging designed by Shikatani Lacroix Design (SLD). Comprised of three artisanal flavors: Apple Cider Vinaigrette & Shallots, Citrus & Black Peppercorn, and Hickory Smoked Salt, Miss Vickie’s Signatures offer an approachable and unique taste, which is reflected

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Sustainable Packaging That You Can Plant, Eat and Re-Use

Packaging Design / Sebastian Maynard

In a previous article, we discussed some retail trends related to packaging, including e-commerce optimization and plastic-free packaging. The commitment to reduce the use of plastic in packaging has now become simply a matter of “when,” not “if.” CPG giants, including The Coca-Cola Company, MARS, PepsiCo, and Unilever have pledged to use 100 percent reusable, recyclable or compostable

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SLD Takes Home Two PAC Canadian Leadership Awards

Leave a Comment / Sebastian Maynard

PAC Packaging Consortium held their 2019 Canadian Leadership Awards on June 4, and Shikatani Lacroix Design is proud to have taken home two awards at this year’s event: 2019 New Brand, Food & Beverage and 2019 Rebrand, Non-Food. In the New Brand, Food & Beverage category, SLD was celebrated for the Crave packaging done for

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Tetley Wins Canadian Living Best New Product Award

Leave a Comment / Sebastian Maynard

Shikatani Lacroix Design would like to congratulate Tetley for being among Canadian Living’s 2019 Best New Product Award winners, which was voted on by over 18,000 consumers. The award is in recognition of Tetley Super Teas, Canada’s first line of teas that are fortified with vitamins and minerals. Tetley and SLD have a long–standing partnership, and SLD

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Beyond Materials: Sustainability in Packaging

Blink Tips, Packaging Design / Sebastian Maynard

The environmental impact of plastic packages has become an issue customers, brands and governments can no longer ignore. The EU is poised to ban certain single-use plastics within a few years, and other governments are exploring similar policies as we speak. Younger consumers place an even higher importance on environmental issues, making this an important

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SLD Wins Big at PepsiCo Marketing Awards

Leave a Comment / Sebastian Maynard

Shikatani Lacroix Design (SLD) was honored to attend the 2019 PepsiCo Marketing Awards, which is an annual celebration of the best PepsiCo marketing projects from the previous year. At this year’s ceremony, SLD took home awards for Best Innovation and Best Brand Building. The Best Innovation award was in recognition of the recent Quaker Dipps

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SLD Wins GOOD DESIGN Award for Miss Vickie’s Signatures Packaging

Packaging Design Strategies for 2021

Naked

How Mixed Reality Can Elevate Your Packaging Design

Kraft Hazelnut Spread

Montellier

COVID-19: How CPG Brand’s Can Remain Relevant

The Highs and Lows of the Legal Cannabis Industry

Tropicana

SLD Recognized at 2020 PAC Global Leadership Awards

Packaging Trends to Keep an Eye On

SLD Sponsors RGD Award for Packaging Design (Series)

SLD Designs Packaging for Miss Vickie’s Signatures Line

Sustainable Packaging That You Can Plant, Eat and Re-Use

SLD Takes Home Two PAC Canadian Leadership Awards

Tetley Wins Canadian Living Best New Product Award

Beyond Materials: Sustainability in Packaging

SLD Wins Big at PepsiCo Marketing Awards

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