Just in time for summer, Miss Vickie’s has launched a new line of gourmet potato chips that feature packaging designed by Shikatani Lacroix Design (SLD). Comprised of three artisanal flavors: Apple Cider Vinaigrette & Shallots, Citrus & Black Peppercorn, and Hickory Smoked Salt, Miss Vickie’s Signatures offer an approachable and unique taste, which is reflected in the premium packaging created by SLD.
“This project has been a great opportunity for us to create a distinct design identity for Miss Vickie’s Signatures,” says Jean-Pierre Lacroix, President of SLD. “We explored a range of options, from photography and design details to the actual packaging material, and I think the final results really put the Signatures line in a class of its own.”
The packaging for Miss Vickie’s Signatures leverages the credibility of the Miss Vickie’s logo and brand, while the introduction of new colors and eye-catching photography establishes a sophisticated look and feel to the new offerings.
Miss Vickie’s Signatures is the latest collaboration between the Canadian potato chip company and SLD, who have been working together for years. Be sure to pick up one of the new flavours at your closest grocery store!