Inspiring the Future of Consumer Experiences
Inspiring the Future of Consumer Experiences
CPG Standing out on the packaged goods shelf now and in the future. Making their products stand out on crowded shelves is the goal of every food and beverage packaged goods marketer. With a teeming landscape of more than 45,000 products fighting for consumer attention and long-lasting loyalty, reducing this overwhelming choice can be achieved […]
FINANCIAL SERVICES Investing today in profitable brand futures for financial institutions. Financial institutions face branding and design challenges just like any other brand. In fact, because their business is their customers’ money, they are retailers who must work even harder at earning consumer trust and maintaining long-lasting loyalty. DOWNLOAD Related Work Related Insights Related News
Financial Services Read More »
For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until some marketers began applying neuroscience to more accurately predict consumer purchase behavior. Diana Lucaci, founder and CEO of neuromarketing research firm True Impact , wants to help you get to the heart of what motivates consumers
Neuromarketing – A foolproof approach to determining what customers want? Read More »
Branding and design agency Shikatani Lacroix won two awards at the ICX Association Elevate Awards last night for its work with adidas Golf and Cable & Wireless Communications’ telecoms brand FLOW. The ICX awards program honors digital leaders who are using the technology to elevate the customer experience. “We want to thank the ICX Association for this marvelous
Shikatani Lacroix Wins Two ICX Elevate Awards Read More »
Its growth stymied by disparate sub-brands, fragmented messaging and an inconsistent customer experience, Cable & Wireless Communications set out to completely transform its Caribbean telecoms retail business. Through the development of a robust digital strategy and effective rebranding process, CWC consolidated its brands, centralized its messaging, streamlined its customer service and modernized its retail environment
How to Increase Revenue and Loyalty Through Retail Brand Transformation Read More »
Specialty frozen food retailer M&M Meat Shops, now M&M Food Market, has partnered with Toronto design firm Shikatani Lacroix to embark on the most transformative redesign in the brand’s 35-year history. To support the reinvention of the M&M brand, Shikatani Lacroix designed a new store concept and in-store experience, developed a new logo, redesigned the
Shikatani Lacroix Redesigns M&M Meat Shops Read More »
The “Sharing Economy,” also known as “Collaborative Consumption,” is certainly generating a lot of buzz these days. In this model, underused assets, such as a car, a boardroom, or even ideas, are shared by multiple people. The asset is generally owned by one person or group, who charges a fee for its use or receives
How the Sharing Economy Can Help Retailers Diversify Read More »
How retail banks can effectively engage with customers in a hyper “Mobile Zombie” world This was the premise for a recent consumer study conducted by Shikatani Lacroix in February 2016. Our firm works closely with financial institutions globally, creating branded experiences to help drive share of banking and bring new purpose to their vast network
Engaging the Mobile Zombie Generation Read More »
Picture this: dozens, maybe hundreds of people walking aimlessly, their eyes glazed, looking down, oblivious to the environment that surrounds them. No, this isn’t the next zombie apocalypse blockbuster, it’s the scene common at any grocery store, shopping mall or bank branch — everyone staring at their mobile phone. This generation of consumers could be
Six Ways to Overcome the Mobile Zombie Apocalypse in Bank Branches Read More »
Ever get the feeling that you’re living in the future? Smart accessories can wake you up at the optimal time in your sleep cycle. Cars can drive themselves. And packaging can communicate with you, sharing more information about the product inside than what you can read on the label. The use of augmented and virtual
AR/VR Tech in Packaging: Here to stay or gone tomorrow? Read More »
We asked two of Canada’s top retail columnists — Hollie Shaw of the National Post and Marina Strauss of The Globe and Mail — what they thought were the biggest retail stories of 2015 and what those stories might tell us about the future of retail in Canada and North America. Here’s what they said: What were
A Year in Review – Recapping the top retail stories of 2015 Read More »
Shikatani Lacroix Design has won a prestigious GOOD DESIGN award for its design of Cineplex Entertainment’s Cineplex VIP Cinemas. The Chicago Athenaeum Museum of Architecture and Design’s annual GOOD DESIGN ® Awards Program recognizes the most innovative and cutting-edge industrial, product, and graphic design work from around the globe. Founded in Chicago in 1950, GOOD DESIGN remains
Cineplex VIP Cinemas is Honoured for its Good Design Read More »
Regardless of size, geography or cultural differences, financial institutions around the world are focused on the growing importance of Millennials. This influential generational segment wants to be entertained, educated and inspired. But banks and credit unions struggle to deliver a truly memorable experience that strikes a chord with Millennials. For Millennials, unique experiences have a
Crafting The Ideal Banking Experience for Millennials Read More »
There is a new retail design standard in the Caribbean, thanks to the introduction of the new telecom superstore, FLOW, in Fairview Montego Bay, Jamaica. Now offering four services – mobile, home phone, cable and internet – FLOW is committed to delivering a world-class portfolio of quad play retail environments, starting with the unveiling its
There is a New FLOW to How People Shop in the Caribbean Read More »
Millennials are entering an important life stage for brands, as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. Millennial brand engagement, like all things, is going through a transformation as new technologies emerge that can either further leverage their current behaviours or instil
The Future of Millennial Brand Engagement Read More »
Over 20 years ago, our firm pioneered in-store interactive screens for a major technology retailer using jester motion technology and a rear-projected large screen TV. The project was a failure because most people did not know how to use the technology or, more importantly, understand its key benefits. Although much has changed since then with the
The Future of Interactive Kiosk Design Read More »
The new Toronto Blue Jays store is an immersive, digital testament to Canada’s MLB team: The Toronto Blue Jays market themselves as “Canada’s team” – the only major league baseball team north of the border since the Montreal Expos were relocated to Washington, D.C., after the 2004 season. With the country to themselves, they see
Adidas Golf has gone back to basics with an in-store execution that’s led to a spike in sales for the higher-priced footwear in its product line. An interactive digital retail display, created by Toronto design firm Shikatani Lacroix, allows users to get information they’d need on a particular shoe just from picking it up, without
Adidas Golf tees off with Digital Read More »
Visit our table at CXFS 2015, a customer experience (CX) event created specifically for the financial services sector that pays special attention to balancing customer experience with compliance and connecting it to business outcomes. Jean-Pierre Lacroix will be moderating a panel on the morning of September 28, 2015, so don’t miss his opening remarks and his panel discussion
Conference: CXFS 2015 Read More »
Shikatani Lacroix’s digital retail design for the Toronto Blue Jays flagship retail store has received the 2015 ICX Excellence Award. Presented at the ICX Association’s ICX Summit on June 29, 2015, this award honoured the best self-service, digital signage and mobile technology deployments across all vertical market segments, and recognized design that demonstrates an innovative
Shikatani Lacroix Receives 2015 ICX Excellence Award For Digital Retail Design Read More »
