Brand Engagement

Cineplex VIP Cinemas: A Finalist for 2015 Excellence in Retailing Award

adidas Golf

2 Comments / Uncategorized / Jean-Pierre Lacroix

Shikatani Lacroix Design helped adidas Golf own an immersive at-purchase moment.

adidas Golf Read More »

Retail Banking: Potential Transformations to Serve the Underbanked

Brand Engagement, Brand Strategy, Business development, Financial Services, Retail / Jean-Pierre Lacroix

With 20.0 percent (24.8 million) of U.S. households falling into the “underbanked” market segment of the retail banking (2013 FDIC report), almost 25 percent of bankers see this segment as a growth opportunity. To serve the underbanked, there are several transformation opportunities in retail banking trends around process, structure and message worth considering. Process The first lever for

Retail Banking: Potential Transformations to Serve the Underbanked Read More »

How to Create Retail Stickiness through Customer Engagement

Leave a Comment / Uncategorized / David Magnus

In the past, the only way consumers were able to buy products was through physical distribution channel, hence the typical strategies to meet the customer needs were primarily focused on opening more locations or increasing the hours and days of operation (think Sunday shopping and 24-hour stores in the past decade). Much has changed since

How to Create Retail Stickiness through Customer Engagement Read More »

Blink Factor in the Digital Retail Sphere

Leave a Comment / Uncategorized / David Magnus

The digital design strategy sphere represents the next frontier of competitive advantage. With product information at their fingertips, digital retail technologies connect and empower today’s customer like never before. Consumers expect to be engaged and communicated information relevant to their lifestyle and needs. Online and mobile, from show-rooming to price-checking, consumers are swiftly shifting the

Blink Factor in the Digital Retail Sphere Read More »

Think Desire – Designing Cache

Leave a Comment / Uncategorized / David Magnus

Most great catalysts for change start with an inquisitive question. For brand marketers and retailers, I believe the fundamental question that keeps them up at night is rooted in how some brands defy the law of commoditization, being able to charge more for their product in a competitive marketplace. The question they ask themselves is

Think Desire – Designing Cache Read More »

Cineplex Opens First Standalone VIP Theatre Design in Toronto

Leveraging Brand Loyalty Programs

Organizational Brand Coherence

Leave a Comment / Uncategorized / David Magnus

Six steps towards ensuring brand alignment Shikatani Lacroix has conducted a study on brand coherence with more than 120 companies worldwide to determine how businesses create and refine their brand position, and integrate it within their organization. The report looks at the perceived impact of an organization’s branding initiative and the challenges to launching an

Organizational Brand Coherence Read More »

Seneca College – Interactive

Uncategorized / Sebastian Maynard

Shikatani Lacroix designed an interactive trade show booth that helped Seneca College establish a WOW factor at various events through digital experience design

Seneca College – Interactive Read More »